When it comes to delivery dates and online conversions, the holidays can teach online retailers and PPC users a thing or two. Except for the major e-tailers like Amazon, many companies have to identify a particular date when orders need to be placed in order to guarantee delivery. This cut-off date is never more critical than during the holidays, but of ...
5 Ways to Take Pay-Per-Click Marketing to the Next Level 15 Jan 2015
There are many ways to make money online and one of the most popular ways that websites and companies make money is through pay-per-click links. For those who have implemented pay-per-click campaigns and are finding their click-through rates and conversion rates frustratingly low, it may be time to rethink the ad copy, says Jonathan Long, Founder and CEO of ...
Advantages of Using PPC Campaigns Today 14 Jan 2015
Running a successful website or blog today requires more than high-quality content, products and services. In order to properly market and promote the brand you are trying to grow, utilizing PPC, or pay-per-click advertising is one route to gain the exposure necessary for success. Understanding the benefits PPC campaigns have to offer is a way for you to ...
4 Tips for Changing PPC Accounts 06 Jan 2015
It seemed time consuming enough when you first set up your pay per click (PPC) account, but the chances of your finding the perfect service the first time is slim. Companies change, new (better for you) ones pop up, and if you’re analyzing your PPC ads like you should be, you can probably see areas for improvement. From a PPC salesperson perspective, the ...
Are PPC Campaigns More Effective for Local Ads than Traditional Means? 22 Dec 2014
When you establish a business, advertising should be high on your list of priorities. After all, how can you expect consumers to spend money with your company if they don’t know it exists. Before you begin dumping money into a marketing budget for radio, television and newspaper ads, would online pay-per-click campaigns be more effective? Here are a ...
Six Steps to Supercharge Your PPC Campaign 21 Dec 2014
Generating new traffic for a website is obviously a critical component of effective marketing. How do website owners find new ways to generate traffic using PPC campaigns? PPC ads have a small amount of text to use, so how do marketers find a way to beat their competition with the ads? The best experts research and rework text several times to create ...
Pay-Per-Click Success Is All About Knowing What Works and What Doesn't – Here's What Works 20 Dec 2014
Business owners have mixed views on their perception of what Pay-Per-Click (PPC) marketing can do for them based on their previous experiences. While PPC success varies by industry, the most important difference in PPC results often depends heavily upon which approach is used. Using the right PPC strategy is integral to achieving the best possible return on ...
PPC Trends to Watch in the New Year 19 Dec 2014
There’s no way to accurately predict chance to pay-per click advertising (PPC) going into the New Year, but knowing the trends can definitely help with forecasting. This is an approach to monetizing your website that’s constantly changing, especially since Google is always coming up with new features and taking away classic favorites. For example, exact ...
Using Imagery to Enhance the Pay-Per-Click Campaign 17 Dec 2014
A popular form of marketing is the pay-per-click campaign. One of the reasons why this form of advertising is ideal for business owners is because you don’t pay an advertising company until someone actually clicks on the ad. Even if the ad is displayed one million times and only clicked on once, you will only pay for that single click. While ...
5 Questions to Ask Before Adding PPC to Your Venue Site 16 Dec 2014
You didn’t start renting out venues for wedding, bar mitzvahs and other special moments in order to make a few easy bucks from monetization. However, now that you’ve learned it’s an option, why shouldn’t you tap a new angle to improve your bottom line? There are some websites that earn an impressive revenue for their owners from pay per click (PPC) ...