As an advertiser, there are certain things that you should be aware of if you want to stay ahead of your competitors. In this article, we would be sharing 6 scary PPC stats that every advertiser should know. Check them out below. 1. Only ten percent of advertisers optimize their Google Ads accounts, weekly As an advertiser, you should not relent in ...
5 Important Things You Must Do Before Expanded Text Ads Go Away 15 Nov 2021
If you are aware of what is currently happening in the online advertising world, you must have heard that Google made an announcement in September 2021, that it would be terminating the expanded text ads in June 2022. If you are an online advertiser, you should leverage on the few months that it would still be available and prepare ahead. In this article, ...
A World Without Cookies: The Emergence of A New Era 08 Nov 2021
Online privacy isn’t a joke, and individuals are becoming more aware of this. The usage of stringent consumer-protection privacy laws and the feature to disable tracking sends a visible message: we are headed towards an online world without cookies. This has, undoubtedly, huge implications for publishers. Marketing agencies are getting more aware as ...
6 Tips To Running A Successful Google Ads Campaign This Black Friday 01 Nov 2021
Well, autumn is truly here! We are getting closer, the wind is now colder, and we will soon get to Black Friday. For years, Black Friday has been a very important event for marketers and retailers. For PPC marketers, this denotes higher targets, a higher budget, and more returns. But an increase in this performance will result in competition. So, how can ...
Facebook Ads Just Announced New Measurement, Performance, And Reporting Products in Light of iOS Privacy Changes 24 Oct 2021
A Financial Times Correspondent, Patrick McGee, made a tweet that says, “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers.” This change hasn’t only affected Facebook but also ...
6 Things You Should Know Before Running a Facebook Ad in 2022 19 Oct 2021
Running or creating a Facebook ad is quite different from making a random post on your Facebook page. While creating a Facebook ad, the words you use and many other things go a long way in determining the level of traffic you will drive to your website. Facebook ads are messages that business owners pay for so they can be posted on Facebook. As a business ...
How A Local SEO Agency Increases Your Leads and Sales 15 Oct 2021
If you’re a business owner, then you know that competition is stiff. To stay on top of your game and increase the number of customers coming through your doors or signing up for your service, you need to find new ways to stand out from the crowd. Many businesses are doing this by taking advantage of Local SEO Services offered by an agency. These ...
Top Tips to Succeed in Pay Per Click (PPC) Marketing in 2022 11 Oct 2021
Pay per click is now one of the best ways for an individual or a company to drive traffic to their website with the aim of getting a conversion. Succeeding in PPC is solely dependent on you knowing the tips and tricks to help you have the best conversion. Here are some tips for you to get started with pay-per-click marketing. 1. Create a Goal-Driven ...
The Future of Attribution is Driven by Data 04 Oct 2021
In the bid to change the landscape of privacy, marketers require new measurement means that can meet their aims and put the interest of users first. That’s the reason Google has invested in new tools to assist marketers to future-proof their measurement. One important tool is machine learning that can be used in filling the gaps in monitored data and ...
Google Ads vs. Facebook Ads: A Know-it-all Guide 27 Sep 2021
The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally spends close to 5 years and 4 ...
