TikTok has become a popular venue for people to learn about new products, services, and businesses, and that makes it one of the most popular advertising platforms. When it comes to determining the best approach to measure the efficacy of a new marketing channel, it’s always a problem (aka actual sales and marketing ROI). In this post, we’ll ...
6 Proven Ways to Take Your TikTok Marketing to the Next Level 11 Apr 2022
Business owners got to know about TikTok a few years ago, but were unclear on how, or even whether, to use it in their marketing plan. TikTok claims that the app will have one billion monthly active users by 2021. In the same year, Forbes said that TikTok had more downloads than any other app in the globe, while Statista’s analysis of first-time ...
Best Method to Compare TikTok Ads and Instagram Reels Ads? 04 Apr 2022
TikTok was once thought to be “a video production tool that allows users to make and share 15-second videos.” It was even arguable if you should use it for business because there was a risk it may be prohibited in the US. The site surpassed large networks such as Twitter, Pinterest, Linkedin, and even Snapchat with 800 million monthly active ...
Invalid Clicks on Google Ads: How to Claim a Refund 29 Mar 2022
If you’re serious about developing your business in the competitive internet world, you already know the value of search engine advertising. You should also use social media and other authority websites in your field to advertise, but Google Ads should be your primary advertising channel for the most part. What Makes a Google Ad Successful? However, ...
Google Ads Make Some Changes To the Automated Extensions 22 Mar 2022
Google has recently announced some new improvements on its ad extensions to advertisers with the aim of achieving easier management. They’ll be rolling out updates to the structured snippet, callout, and site link extensions. According to research on Google, ad extensions allow users to engage with their ads in more ways, sometimes causing a 20% rise ...
Why PPC Advertising and Content Marketing Are A Great Match 15 Mar 2022
While some companies focus only on one sort of advertising and marketing, such as social media, others succeed by incorporating various techniques, such as content marketing and pay-per-click (PPC) advertising. Both of these strategies can help your business grow by improving SEO, attracting more consumers, and establishing a more powerful online presence. ...
5 Social Media Marketing Trends You Need to Join in 2022 08 Mar 2022
Social media is constantly evolving. The days of using platforms solely for chatting and updating status updates are long gone. Marketers are kept on their toes by the ever-changing behavior of users and the never-ending new feature releases from social media platforms. While everything that happens on social media may be never-ending, all of the trends ...
Optimising Your Websites for Conversions – 5 Strategies 03 Mar 2022
Many companies spend a lot of time focusing on increasing traffic to their website but fail to optimize the conversion rates once they get there! Working with a PPC agency ensures your users have the best experience, but that’s just the start, there are many elements to consider, all of which will make a noticeable difference to your conversion when ...
How to Maximise Your PPC Campaigns for Results 28 Feb 2022
Over time, the pay-per-click advertisement method has grown to be the most effective means of getting results online. Both small and big online brands have reached their target audience and get conversions while exploring PPC campaigns. On the other hand, several brands have exhausted their advertisement budget without getting desirable results. It’s one ...
How Rank is Affected By Automation + How to Solve It 21 Feb 2022
It is no surprise that automation is now a norm in the PPC world. These days, as advertisers call for more granularity and depth, advertising platforms accept their requests by creating increasingly complex features which need more automation for their usage. This isn’t only pragmatic but also very much welcome. Giving machines the chance to focus on ...
