Google Performance Max is a new type of campaign for Google Ads that uses machine learning to maximize the performance of ads across Google’s entire inventory. Google Performance Max campaign uses a completely new AI automation and cross-channel optimization process to deliver lightning-fast results. Google Performance Max, which was tested in October ...
5 Reasons SMEs Need Display Ads 23 Aug 2021
Display advertising is a marketing technique that has to do with delivering messages to an established audience of potential consumers instead of through mass media or direct sales. Display ads are a marketing tool that has proven to be successful for many businesses. With the right strategy, your business can reach more potential customers and convert them ...
B2B SEO Strategy 2021: Create a Strategy That Works 16 Aug 2021
The concept of marketing has gone beyond the traditional system of trading, to digital business strategies. Businesses are split into different business models; business to business (B2B) and business to consumer (B2C). For you to be able to generate organic traffic and convert clicks to sales, you must understand the structure of a B2B SEO strategy in ...
What Is Organic SEO? And Why It’s a Game-Changer for Your Business 15 Aug 2021
If you don’t know what organic SEO is, it’s time to get acquainted. Organic SEO refers to the process of optimization techniques that search engine crawlers use to rank and display results for a given keyword or input. Organic SEO typically encompasses all things related to on-page optimization, such as content development, link building, social ...
Seed Keywords: How to Build a List of Keywords for Organic Ranking 13 Aug 2021
With the increasing echo for SEO, it is a nice idea to understand the concept of seed keywords and how to build a list of keywords for organic ranking. The process of keyword research could seem like an enormous task. You find it difficult to come with content ideas that will grant you an opportunity to build a list of keywords around the idea. Things ...
Why Using a Google Keyword Planner Is Important 13 Aug 2021
Wouldn’t it be great if your business website received thousands of visitors each month? Or thousands of visitors per day? What would that mean for you? It would probably mean far more paying customers. Whether your business has a physical location you want to drive traffic to, like a restaurant, or you provide virtual services like marketing or ...
3 Tips to Conduct Keyword Research for PPC Campaigns 02 Aug 2021
Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks. You cannot do this if you are unable to understand your prospective customers and audience. Keyword research helps ...
Stop Fraud & Invalid Clicks on Google Ads 01 Aug 2021
A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a common problem faced by many of the users who do PPC marketing. Let’s say, someone (your competitor, enemy, or anyone random) has set a bot to keep on ...
3 Tips to Conduct Keyword Research for PPC Campaigns 26 Jul 2021
Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks. You cannot do this if you are unable to understand your prospective customers and audience. Keyword research helps ...
Website Conversion Optimization Tips for Your PPC Campaigns 19 Jul 2021
The main aim of every business or brand online is to drive sales and boost conversions. And in a quest to increase sales and conversions, many businesses now run PPC campaigns. Even after avoiding PPC mistakes, many marketers do not get the results they seek from their campaigns. So, what should they do? When running a PPC campaign, many marketers ...
