General
Several new Google Analytics 4 (GA4) enhancements, including a redesigned homepage interface, real-time behavioral modeling insights, and custom channel grouping, have just been released...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Black Friday has grown in importance in the pre-Christmas eCommerce business calendar during the past few years. Black Friday this year, which comes on...
Google Adwords
To actually get a leg up on your competitors in Google Ads without raising bids requires a holistic approach. It’s about first understanding how...
Google Adwords
For years, there has been debate about how much a company should spend on Google Ads campaigns. Paid marketers claim that their channel should...
PPC Tips
Not many blogs or small businesses have the resources to fund extensive sponsored marketing initiatives. 47% of owners of small enterprises manage their marketing...
PPC Tips
For many marketers, the value of PPC data ends with informing the current and upcoming PPC campaigns; after that, their usefulness stops. There are...
Social Media
Do you want your advertising on social media to be successful? You do, of course. Data shows that exposure to LinkedIn ads increased purchase...
Digital Marketing
Optimization of all kinds is important, and we’ve talked about how you can optimize your ecommerce product pages in this e-commerce SEO guide. Visual...
PPC Tips
We don’t need to tell you how important PPC and Content marketing are when it comes to digital marketing strategies. Now the question is,...
General
We’d like to believe you’re a data-driven search marketer who wants to maintain decent control of your major advertising assets like ad copy and...
