PPC News
PPC (pay-per-click) marketing has become integral to any digital marketing strategy. It allows businesses to target specific audiences and track the success of their...
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Digital Marketing
Europe is leading the way when it comes to influencer marketing. As the influence of social media continues to grow across the continent, companies...
PPC News
Artificial intelligence (AI) and machine learning (ML) have already had a significant impact on the world of pay-per-click (PPC) advertising, and this trend is...
Holiday PPC
Yes, it’s totally understandable that you do not want to start thinking about New Year while still working on your Christmas campaigns. The load...
PPC Tips
Christmas is that season for you to be jolly while you make time for your marketing efforts for this holiday. Â As a marketer, there’s...
General
Several new Google Analytics 4 (GA4) enhancements, including a redesigned homepage interface, real-time behavioral modeling insights, and custom channel grouping, have just been released...
PPC Tips
Black Friday has grown in importance in the pre-Christmas eCommerce business calendar during the past few years. Black Friday this year, which comes on...
Google Adwords
To actually get a leg up on your competitors in Google Ads without raising bids requires a holistic approach. It’s about first understanding how...
Google Adwords
For years, there has been debate about how much a company should spend on Google Ads campaigns. Paid marketers claim that their channel should...
PPC Tips
Not many blogs or small businesses have the resources to fund extensive sponsored marketing initiatives. 47% of owners of small enterprises manage their marketing...
