This article is going to teach you how to set up a remarketing campaign. Perhaps you have already tried to market your product or service on websites like Google, Bing and Yahoo. Did your marketing campaign fail? Did you end up spending a $100.00 of your hard earned money to only find out that you got $0 in sales? This is not uncommon. Did you ...
PPC Account Review – What Not To Do In Your PPC Account 22 Nov 2012
In this post I will go through a live account review – what not to do in your PPC account that I’m working on. I’m working on a screensaver account today. I’m doing this for a friend and I’m not going to give away what their company name is. When I do FREE work on an account, most of the time I will blog about it as to have ...
8 Tips For Creating Effective Remarketing Campaigns 19 Nov 2012
Given that in most of the landing pages for 99% of visitors do not get the desired effect, remarketing or retargeting is a powerful tool to recapture our users and improve conversion rates at relatively low cost. Remarketing campaigns that have come to double the conversion rate conversions generating between 40% and 50% cheaper. However, the remarketing is ...
Adsense With A New Half-Page Advertisement 16 Nov 2012
Are you one of the millions of people that are using Google Adsense? How about some of the people that have been banned by Adsense? Earlier today Google announced a 300×600 pixels ad to be part of their Adsense ad units. What do you think about Adsense with a new half-page advertisement. In this post we go into why this is a horrible idea and ...
How Pay Per Click Can Help Your Business Grow 12 Nov 2012
There are many ways in which a business can market itself to better promote its products or services and Pay Per Click Advertising is one of them but before we go ahead and look at How Pay Per Click Can Help Your Business, we shall first look at what it means so as to better understand it. What is Pay Per Click advertising? Pay Per Click otherwise ...
Twitter Banished Product Backtweets Auctioned Off (Again) 22 Oct 2012
On July 5, 2011 BackType Inc the owner behind Backtweets announced that Twitter had acquired their business. Today it looks like Backtweets has been listed up for sale on Flippa, a popular selling website. Twitter banished product Backtweets auctioned off again today. Since Twitter is a large advertising platform, the data behind Backtweets is ...
New Date Range Comparison in Google Adwords 19 Oct 2012
Today Google released a new date range comparison in Google Adwords to all accounts (I Think) that is pretty sweet. If you haven’t seen it or tried it out you should login to your Adwords account and get started using it. The new PPC date range comparison ability in Google Adwords will now allow you to: Compare dates Previous period Same period as ...
Adwords Sitelink Extensions 16 Oct 2012
Adwords Sitelink Extensions are exclusively for advertisers who know about Google’s Ad Extensions, sitelink extensions is a familiar term. This is a feature that lets users add several links to page on their sites as a part their Adwords advertisement. These are a simple tool to increase visibility and make campaigns more effective. In essence, these ...
Lunch With Ian Lopuch from PPCIan 16 Oct 2012
As a PPC Expert I’m always trying to network my way in with people in the PPC community. Today I had the chance to meet up and have lunch with Ian Lopuch, a good friend and person I’ve known for a long time since my old affiliate marketing days. Ian is the founder of http://www.ppcian.com/ an online PPC marketing blog that teaches different ...
Importance of Mobile PPC Ads (Case Study) 12 Oct 2012
What is all this hype about mobile PPC ads? Well, if you haven’t heard 1 in every 7 people on the planet has a mobile phone that has internet on it. In the US alone nearly 65% of adults above 18 have a cellular device with internet enabled on it. That’s a whole lot of iPhone’s running around the world. This post will go over the ...