PPC to any new advertiser may seem a bit daunting and confusing at first. This will increase the chances that the advertiser makes mistakes early on. More importantly, avoidable mistakes. What I have found is that new advertisers and even the more experienced advertisers find the whole structure of a pay per click marketing confusing. It is, I admit. However, once you understand it, it will seem obviously easy. Here is how PPC works, step by step from an advertiser’s perspective.

Advertiser

The advertiser firstly will be using the PPC program to promote something such as a product or service (in fact, anything!). Here are the important steps an advertiser will have to take when starting a campaign in PPC, no matter what program they use be it AdWords or an alternative:

• Choose what you want to promote – an advertiser should know exactly what they want to get out of PPC before they even start.
• Create an advert – this is usually a text advert for beginners.
• Budget – the advertiser will have to budget how much s/he spends a day, his/her CPC and keywords. This will help him/her profit from PPC.
• Analyse the PPC campaign’s results – this is extremely important in tweaking one’s campaign to make it more successful. I have a made a part 1 and part 2 on how to analyse your campaign with Google Analytics. This will help you find the signs of success in your campaign and also see what is hindering your campaign too.
• Optimise – trial and error is something that cannot be used in every day life. However, it is the perfect tool to use in PPC campaigns. Every website is different. Every reader will act different to your advert. Your results will vary. One of the best ways to make your campaign that bit more successful is to literally try and hopefully not make error!

The structure for advertisers is very much simple, especially from the way PPC programs make the set up of campaigns extremely easy. Within 5 minutes you could potentially have a fully running campaign bringing you targeted traffic to your landing page. This is a reason why PPC is so widely used across the internet and I mean anyone can use it whatever magnitude their campaign is. An advertiser who budgets in the $1,000s can still use PPC alike someone with budgets in the $10s. Pay per click advertising so versatile.
 
From this article, I hope you can learn that PPC for new advertisers should not be as daunting as it seems. It’s a shame but the internet and general advertisement online gets a stereotypical view amongst ‘newbies’ of being complicated with HTML edits here and there and confusing buttons with scatterings of money all over exposing budgets. The truth is that it’s not. I could even go to the extent to say that PPC is the most easiest form of advertising out there and not just on the web. Once there’s an advertising form easiesr to set up, run, customize, optimise, analyse and profit from, let me know…