This is a question that will have been asked by just about every online advertiser out there. On one side of the argument, search engine optimisation seems the more logical approach to gaining consistent amounts of high quality traffic. However, surely with the amount of people using PPC around the world (in their millions), that must suggest PPC is also a ...
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Organic SEO Vs PPC Traffic 25 Sep 2013
It’s a question that every advertiser will have asked themselves at some point in their online marketing career. Is Organic search engine optimisation better and more effective than pay per click advertising traffic? To answer this question, we need to look at the benefits and drawbacks of both forms of gaining traffic. Below is an analysis of organic ...
SEO vs PPC 03 Jul 2012
Choosing the right way to get traffic to your website will no doubt improve the performance of your landing page. There’s pay per click advertising with the likes of Google AdWords where you pay for contextually based traffic. However, this has a fee associated with every click you get. On the other hand, there’s search engine optimisation where ...
SEO VS PPC Pros And Cons (part 2) 08 May 2012
The Benefits of Organic SEO Search engine optimization is far more cost effective since you are not spending money on the clicks that your website will get from search results. While SEO is theoretically free of charge, there is also some expenditure involved. Even so, the cost of SEO is comparatively much less expensive when compared to other traditional ...
SEO VS PPC Pros And Cons (part 1) 08 May 2012
It is inappropriate to expect that you can have more advantages from search engine optimization when compared to PPC advertising. This is an untrue supposition since Pay per click advertising is an element of internet advertising. Keep in mind that online marketing and advertising is an extensive field. It involves organic SEO, Pay per click, link ...
SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? 15 Jun 2018
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through attention-grabbing ads is the best way to go, ...
SEO Consultants vs. PPC Consultants 29 Mar 2012
There will always be an ego battle between SEO consultants and PPC consultants. The world of SEO is always up for debate, while the world of PPC marketing is based on advertising tactics. In the infographic below you will see a fun breakdown of the differences between SEO and PPC consultants. View and compare the differences and similarities between the ...
Paid Advertising (PPC) VS Organic Advertising (SEO) 19 Mar 2012
If you are a somewhat new webmaster and are just beginning the business of online promotion for your organization, you will first of all have to comprehend that there are two major techniques of marketing your company on the web. These are paid advertising (PPC) and free Search engine optimization strategies that operate search techniques to get your site ...
SEO vs. PPC – Search Engine Behavior Compared 15 Mar 2012
Everyone is always comparing SEO vs. PPC. The infographic below takes comes of the best stats and benefits of each, and puts them into a head on head companies. Special thanks to MagicLogix for creating the infographics. Here are some of the highlights from the infographic below. SEO CLICKS: 42% of all search engine users click on top ranked results PPC ...
PPC vs. SEO – Why You Need SEO 14 Mar 2012
If you currently manage your own web site or ad campaigns, you probably often thinks about the differences between PPC and SEO. How can these two very different forms of advertising and optimization improve your web site listings and overall business. The infographic below is quite useful in providing some great comparison stats between PPC and SEO. If you ...