With the Olympics just finishing in London, August has been a month with some helpful PPC articles for all sorts of advertisers. The best articles are the ones which can apply to the majority of advertisers with their campaign and I do feel that the 
majority of advertisers will be able to benefit from reading these articles. You just think how many PPC advertisers there must be out in the world. The number will truly be staggering: in the millions easily. With technology forever increasing at a rapid rate too, more and more advertisers will join in on the PPC goldmine making it harder to compete and profit from. Therefore, it might not look important now. But, when you are struggling to stay afloat with your campaign, you may regret not reading some of these useful articles giving you the heads up to profiting in PPC.
3 Reasons Why You Need to Increase Your CPC
The CPC of a campaign is like an enigma to advertisers sometimes. Should you make it high? What about a low CPC? How will it benefit me, my campaign and my corporate objectives? Well, before you make the decision of choosing your campaign’s CPC, you may want to look at reasons why you would increase it as well as reasons…
Why You Need to Decrease Your CPC
With the likes of click fraud about, decreasing your CPC may make your campaign perform better but also make it cheaper to run. From the two articles above, I hope you will be able to decide whether you want a high CPC, low CPC or even an average CPC. Remember that your CPC should reflect your campaign. A high CPC may be needed to gain more actions from a web user while a lower CPC can be used more as a traffic boost more than anything.
3 Ways You Can Improve Your Landing Page and 3 Things To Include On a PPC Landing Page
I am one of many that believes the most important part to a campaign is it’s landing page. It’s the ‘make or break’ part of a campaign. Therefore, you need to optimise and make the most of your landing page for maximum performance. Above are two articles which look to ways to improve your landing page and things that you should think about including on your landing page too. Both are valuable reads which can really improve the conversion rate of your landing page.
3 Factors That Will Affect Your Conversions
Linking in with landing pages and conversions, the landing page is not the only place that can reduce your conversion rate. In this article, I explain three other factors that can affect your landing page which can be easily avoided. Usually in PPC, it is the small tweaks to a campaign that have the biggest impacts. This is made clear within this article.
10 Ways to Give Your PPC Campaign a Boost Part 1 and Part 2
This is a must read for all advertisers because it provides ten great tips to PPC which all types of advertisers can use. Looking at all areas of PPC, here are ten ways to boost your PPC campaign in a part one and two so that each point can be described into detail.
PPC Keywords Explained (only for in-experienced advertisers)
Entering PPC for the first time is a daunting experience especially when you come onto websites like PPC.org for help and see a lot of foreign terminology used. For this reason, here is a quick bullet point list of the main vocabulary used in PPC to help get you and your campaign going.
There’s the top eight best articles I believe I created in August 2012 that will benefit you the most. I hope this has proved useful to you like it has for so many other people.
