It is inappropriate to expect that you can have more advantages from search engine optimization when compared to PPC advertising. This is an untrue supposition since Pay per click advertising is an element of internet advertising.
Keep in mind that online marketing and advertising is an extensive field. It involves organic SEO, Pay per click, link exchanges, along with other methods that have primary effect on your search engine ranking. What you can perform is to comprehend the benefits and drawbacks of Search engine optimization and Pay per click to be able to enjoy the best tactics of online marketing.
SEO and PPC at a Glance
If you are looking for rapid traffic and fast results and are planning to use PPC advertising to advertise your products or service, than you will be charged per click depending on the keywords you choose to display your PPC ads. One of the best PPC advertising platforms is Google Adwords, which help advertisers to easily enlarge their businesses and brand awareness in no time. Once you run your PPC ads with Adwords, you will be able to get targeted traffic to your website which will increase your conversion rate.
However, in contrast to PPC, SEO is a free way to drive traffic to a website. It’s a long term process which requires lots of hard work and several months to get ranking for your desired keywords. However, once you are able to get top rankings in search engines, you will be able to enjoy free traffic to get more and more conversions.
