Some Useful PPC Articles From March 2012

I am probably one of many that can admit that every article I create won’t benefit everyone. Some articles I create are more specific to certain types of PPC advertisers where others can be considered more general. This is why I try to be general in some of my articles so that the ideology of the article applies to every type of advertiser. Yet, it’s difficult to constantly be general in PPC. PPC requires you to be specific in certain areas such as when choosing keywords, landing pages and CPC. Either way, here are some articles I created from March 2012 which has the potential to help you and your PPC campaign the most.
 
Before I start things off, you may also want to check out the best articles (from myself) of January and February. Each article has been picked out the best articles from that month to benefit you the most. Anyway, here’s March’s best articles (in no particular order).
 
PPC as Market Research
If you asked the majority of advertisers why they use PPC, they will most likely reply that they need traffic, want to gain sales, increase profits and more obvious reasons. What advertisers don’t know is that PPC can be used in many different ways. One of these ways is through market research. From that reader clicking on your advert, s/he has already told you a lot about the type of person they are which can prove to be very valuable to you. PPC can be used as market research.
 
How to Get More Clicks on Your Advert
The ways in which you can gain more clicks on your advert varies from campaign to campaign. However, with the above article, I have tried to be general so the tips I have provided to gain clicks to your advert pretty much apply to anyone that uses PPC. These tips are not 100% guaranteed. Nothing in PPC is guaranteed. Instead, PPC evolves around probability. The following tips on how to get more clicks on your advert has a high probability of succeeding.
 
9 and a Half Adsense Tips
Although this article doesn’t apply to advertisers as much, it is still worth reading. The famous saying ‘keep your friends close but your enemies closer’ applies to this article. Treat Adsense as an ‘enemy’. Yes, you don’t have to acknowledge the program. But, if you do, it might help you learn more about yourself and Adwords seeing that Adsense and Adwords work in en-harmonically alongside each other. The tips from Adsense will help you understand what publishers are trying to do with your advert on their webpage.
 
Google: King of Online Advertising
This is a really interesting article about Google and there story in PPC. What makes Google the market leader in online advertising? There are many reasons and I go on to highlight a few in this article. It will benefit any type of advertiser reading this article because, with the use of another famous quote, ‘learn from the best’ (I don’t know what is with me and all these quotes today!). Google have not become king of online advertising from being lucky. They created their own fortune. From this, any sensible advertiser or advertising program will realise sometimes, they just need to learn from the best.
 
There’s the top four best articles I believe I created in March 2012 that will benefit you the most. I hope this has proved useful to you like it has for so many other people.