Long Tail Key Phrases and Their Importance In SEO:
Long tail PPC keywords are unique and specific as they are combination of 2, 3 or 4 words. Long tail keywords always bring highly motivated traffic to a website as it targets a small group of people who are interested to find the information about the particular subject.
Choosing long tail keywords is not an easy task as you have to spend a proper time in doing your keyword research. Think like a potential buyer I mean consider yourself as a buyer and think what you type in Google if you want to find information about a particular subject.
Most of the searches all over the world are done using long tail keywords. So, once you find the right keywords you will be able to drive highly targeted traffic to your website.
In the nutshell, I just want to say that if you have a new website and want to rank it in Google than instead of hiring an SEO company and spending hundreds of dollars for ranking it for competitive keywords, target long tail key phrases so, you be able to drive targeted and fast traffic to your websites with in 1-2 months.