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Website Testing – Move Beyond the Landing Page

Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” button on one web page, to building intricate, multi-page testing campaigns with the ultimate goal of delivering an engaging online experience to customers.

  • 66% of companies test multiple landing pages on their websites.
  • 13% of these companies believe they do testing well.

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