Have you struggled to get your business’s Instagram page off the ground? Are you getting tons of likes but no new followers? If so, it might be time to try Instagram pay-per-click (PPC) advertising. Learn how to create an effective ad and where to place it in this article on why Instagram PPC is the right investment for you.
Photo by Kenny Eliason on Unsplash
The Benefits of Instagram PPC
As an advertising professional, it’s not always easy to stay on top of the latest trends in marketing. One that keeps growing in popularity and utility, however, is Instagram advertising.
Target the Right Audience
For businesses to succeed in today’s digital marketing landscape, they need to be using data-driven campaigns. And that means using paid social media advertising.
Use Data to Improve Performance
The efficacy of your ad campaign hinges on how much you’re willing to spend, how many competitors are targeting the same market, and how effective your ads are. As one of the most popular social media platforms and one that offers dynamic advertising options like app installs and website visits, using Instagram to advertise offers you an opportunity to compete in an emerging and expansive marketing space.
Finding out what’s worked in the past can help you make better decisions about where and when to put your budget.
Choose the Right Engagement Model
Building an engaged following on social media can be challenging, but with the right strategy, you will see results. These strategies vary depending on which platform you are using. One of the more affordable and effective options is InstaPPC advertising.
Quality vs. Quantity
It can be tempting to try and get as many impressions as possible to see your advertising dollars go further. But in reality, what matters most is quality, not quantity.
Decide How Much You Want to Spend
The return on investment (ROI) of advertising on Instagram pay-per-click (PPC) platforms can be quite high for advertisers looking to generate more leads and sales. It’s important to start your marketing strategy with smart investment, and advertising on popular social media sites like Instagram can have huge ROI potential at a cost that won’t break the bank.
Research Your Competition
Instagram has exploded over the past two years and only shows no signs of slowing down. A recent report from Forrester Research finds that about 40% of marketers plan to spend at least 20% of their ad budgets on Instagram in 2017. It should come as no surprise then that there are many who try to advertise on this popular app, but how do you ensure you get your company’s message seen when your competitor may have double the budget?
Embrace Instagram Stories
Instagram Stories are one of the fastest growing features on the app and should be embraced by all advertising professionals. With this guide to Iceland, you can see some great examples of how brands can leverage Stories to engage their audiences, tell more compelling stories, and drive deeper customer engagement. And while there are many good reasons why we would recommend buying flights to Iceland, it’s worth considering that marketers have had the opportunity since late 2016 to use the app in much more sophisticated ways.
