Everyone is always talking about how important it is to split test your landing pages, but not many people talk about the tools you need to use to make the most out of your split testing. One of the best programs out there for instant A/B split testing for landing pages, is LinkTrackr.
The problems with most other tracking and split testing software and solutions out there, is that they are either too complicated or simply don’t offer the results you are looking for. Let’s walk through the process of how easy and effective split testing can be through the use of LinkTrackr’s software.
The Process of Setting Up A/B Split Testing
Through the use of a simple and easy to understand interface, LinkTrackr makes it quite easy to setup and test different landing pages. Without having to change anything on your current landing pages, you can start split testing different traffic sources and the weight of the landing pages that you want distributed through your ad campaign. You can see in the screen shot below, it’s as simply as assigning a different percentage for each of your landing pages.
Through the use of cookies, you can further improve your results and make sure all of the campaigns are tracking perfectly.
Once you have an active split testing campaign in place, you can then look at the LinkTrackr analytics and reporting features which provide a nice visual report of the progress of your campaigns. Through this reporting, you can track total conversions, conversion rates and the conversion amounts. This can all be tracked and reported on the individual landing page level.
The last feature that we will cover in this split testing tutorial, is the ability to place conversion tracking on your landing pages. While other services only allow you place or track pixels for one immediate action, LinkTrackr allows you to track multiple sales, leads, opt-ins or conversions. To track any or all of these actions, all you would need to do is place a simple line of code onto your “Thank You” page.
As an affiliate marketer, you can also track and report affiliate offers across several different networks, through the use of pixel tracking.
LinkTrackr Split Testing Software
As you can see, the split testing software provided by LinkTrackr has quite the advanced system. It’s never enough to just throw up a landing page and accept the conversions you are seeing. There are always new ways to improve your conversion rates and how people see your landing page.
To start improving your landing pages and track all of your conversions, you can setup a Hyper account with LinkTrackr, which is only $39 a month. Quite a deal considering the amount it may save, or make you, after you start split testing and comparing your landing page results.
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