When it comes to websites making money online, the vast majority of websites will opt for Google Adsense, and understandably so. Google Adsense will allow your website to show adverts from, potentially, millions of advertisers from around the world providing a great CPC for your advertising space to profit from per click. Google Adsense is an extremely safe bet to go with for monetization of websites.
However, there are, what I believe, better options to still go with for monetizing a website. One of these is Ezoic, for which I have already done a review for 2017. With this, here are 5 reasons why you should give Ezoic a go, if you have a website generating a good amount of traffic consistently.
 

#1 Artificially Intelligent Testing

What should attract you most to Ezoic is the fact that the testing of adverts is done through aritificial intelligence – for which we all know is the future for pretty much everything it seems (smartphones, cars and more).
What this means is that the system that Ezoic have created learns over iterations what types of adverts work best when, where on your website and viewed by who. Of course, there are many more variables that will impact what works best for generating the most revenue. Either way, it does mean that long are the days of doing A/B testing for Google Adsense adverts – Ezoic will take care of this automatically and do more testing than you can possibly imagine.
 

#2 More Freedom

One of the main problems many website owners face with Adsense is the fact that Google will only ever allow three of their adverts to appear on one web page at a time. If you are caught with more than this, you should not be surprised that you are banned for breaching the terms and conditions of using Google Adsense.
With Ezoic, since they are a certified Adsense partner, such rules do not apply as strictly to them. Therefore, the sky is the limit to how many adverts you can have on a page, what size and more. There is a lot more freedom in Ezoic than Adsense which will ultimately mean you will be generating more revenue from using them.
 

#3 Ezoic Premium

You can use Ezoic for free (as long as the bottom advert monetization goes to Ezoic) or pay a low monthly fee to have every advert go to you and not Ezoic.
However, if you have a particularly good website that is generating quality traffic and is doing well with Ezoic, you might be lucky enough to get invited to use Ezoic Premium. This includes features such as:

• Access to premium advertisers
• Improved optimisation
• Access to advanced reporting API
• Projected revenue updated every 30 minutes
• Advanced reporting updated faster and available sooner
• Ability to receive a quarterly website review with an Ezoic performance or policy expert
• Use a whitelabel reporting tool to create an external reporting portal with your brand

With this, the monthly fee is increased with it decreasing if you sign up for it yearly instead of monthly. However, based on the projected increase in revenue, it has the possibility to make upwards of 30% extra revenue.