With the constant evolution in the internet marketing space, getting along with trends and staying ahead of your competition can be a bit challenging.
However, to help thrive, using a top-quality internet marketing software that improves your productivity and allows you to maximize your ROI is essential.
According to Forrester, US digital marketing spend will reach $120 billion by 2021. But , the ultimate question is, “what are you spending on?” Are you spending on the right marketing tools for your business? How do you define the right tools for your business?
Here are the latest trends in internet marketing software that are making internet marketing easier—enabling businesses to increase profit and grow revenue:
1). Infusionsoft
Infusionsoft is a powerful sales and marketing automation software that has gained a serious traction among top internet marketers. Infusionsoft is more like a complete tool-kit for your online business.
It helps you to manage tasks such as email marketing and marketing automation. It’s also a CRM (customer relationship management) platform, and it can power your e-commerce business as well.
Although, it’s pricey and has a steep learning curve, but when used efficiently it can help you improve the way you do marketing and get you more sales. Infusionsoft helps your sales and marketing team to stay organized, save time, be productive and more importantly to increase profit.
Interestingly, this is quite similar to what Ignitur does. This robust project management and internet marketing software assists team members to get things done pretty fast—by simplifying complex tasks into tiny actionable bits. Infusionsoft is most ideal for small businesses that want to capture more qualified leads, and improve conversion rates.
2). Buffer
Social media has become an integral part of marketing and plays an important role in increasing a brand’s reach and online visibility. It builds and strengthens the relationship that exist between you and your customers—making “social media” a part of your brand’s marketing strategy is something you shouldn’t ignore.
However, it’s also becoming too complex to manage several social media accounts and still be productive. So, what comes to mind? Scheduling.
With Buffer being part of your social media marketing strategy, you can schedule posts that will engage your target audience for one week, months, or even quarterly.
Fortunately, Buffer has a social media calendar, so you’ll do everything in a single platform, while focusing on your core marketing activities that will generate more money for you, such as product creation, cross-selling, copywriting, etc.
3). HubSpot Marketing CRM
As your customer base increases in size, it becomes incredibly difficult to manage them. You’ll want to look for a customer relationship management software to help you with the task.
HubSpot’s CRM allows you to manage all your contacts and deals, marketing automation, managing your pipeline, and collaborating with your marketing and sales team—something you should be interested in. Many CRM software exists, However, HubSpot still stays ahead of the trend.
4). Buzzsumo
Buzzsumo plays an important role in helping you find content that your target niche audience are interested in. When you’re armed with that knowledge, you’ll be able to brainstorm content ideas quickly; ideas that will pique people’s minds and get them to engage with your brand.
I use this tool and I hardly find myself in the writer’s block space. It’s the favorite software for content marketers.
Content marketing allows you to tell your brand story to educate, attract, convert, and to delight your target customers. Content marketing is the new way to make customers buy without being pushy.
However, creating relevant content that will resonate with your target audience takes calculated techniques and of course, hard work—from developing buyer personas to taking your target customer through the buyer’s journey.
5). Canva
A study by Backlinko shows that adding at least one image in your content is more likely to increase your organic rankings ion search engine result pages. It’s no news that people tend to remember what they see rather than what they hear or read.
Canva allows you to easily create beautiful images and even infographics with their drag and drop tool. Creating images for your content whether you’re a graphic artist or not couldn’t be easier.
The good thing is, it’s free. It’s online. You can collaborate with your team if you want. Canva is relatively new but has been gaining lots of traction lately.
6). Ahrefs
Ahrefs was created in 2011 to help digital marketing companies, website owners, and SEO experts do better SEO. With this tool, you can determine the exact keywords your competitors are ranking for, conduct keyword research, content research, track your search engine page rank, and your competitor’s. You also get live updates of where your competitors are getting back links.
This information can help you actually improve your SEO strategy. Hence, you can modify and improve your own strategy, and most likely beat your competition in the organic search rankings.
7). Google Analytics
Google Analytics is free software-as-a-service software developed and maintained by the search engine masters (Google) to help website owners and online marketers measure their campaign performance.
Google analytics helps you learn about your customer’s behavior, e-commerce trends, landing and exit pages, bounce rates, and more. You can understand and clearly say whether your website visitors are from organic search or paid search—just by studying the data from Google Analytics dashboard.
It also helps you to know your user’s demographics as. It gives you a bunch of insights about your website and how you can improve the right metrics (e.g., page views, average time on site).
8). CoSchedule
CoSchedule helps you organize all your marketing strategy from content strategy to distribution all in one place, and also give your team the ability to collaborate on projects.
It’s an interesting and time-saving software that can help you increase your profit, as a result of managing your editorial content calendar. Of course, if you save time, you can use the same to do other marketing activities to help build your brand.
Here’s an example of what CoSchedule can do for you: Imagine you have over 30 guest posting requests, you also have your personal content to develop as well. And you’re expected to publish a new post each day.
It looks tiring, you need to do SEO, you need to organize a podcast, you need to attend conferences and you need to engage your social media followers.
You need to do a whole lot each day. How about having a software do the posting on social media and your blog based on the content calendar you’ll develop on the same platform? Nice, right? That’s what CoSchedule does for you.
Conclusion
Don’t get caught up in this internet marketing plethora. You’ve got to understand that no software can help if you’re unwillingly to learn how to put it to great use first. No matter how powerful the tool may seem, it needs your expertise.
So, choose one of these tools, learn all you can about it, and integrate it into your overall marketing strategy.
