Search engine optimisation is an extremely important element to any website’s health and overall success. For the vast majority of websites, it will make up a large proportion of traffic to the website, with my experience of SEO organic traffic making up more than 80% of all my traffic for all my websites. This really does make it clear that optimising and making sure you can gain as many clicks as possible from search engines is vital to the website as a whole.
However, how do you go about getting more clicks from search engine traffic? Here are two ways you can make your website look more appealing on search engines to attract more web users to click onto your SEO organic links.
 

#1 Use a SEO Meta Title

If you are doing this already, great stuff. If you are not, you might want to think about adopting SEO meta titles for all of your articles.
What these titles allow is for the title of your article to appear differently on search engines as it does on your website. This has many benefits such as:

• Making your article look more appealing in search engine results.
• Allow your article to have a different, potentially ‘nicer’ title when the web user lands onto the article webpage – this could be something such as a smaller article title that ‘compliments’ the SEO meta title.
• Allowing you to have a simpler title so that it is easier for web users to search for articles when on your website.

A great example of where SEO meta title are used very well is with one of my websites, PoemAnalsyis.com. Each article analyses a different poem:

• The SEO meta title is ‘Analysis of [poem] by [poet]’
• But, for the website, the title is ‘[poem] by [poet]’ – this makes the website look a little cleaner by removing the ‘Analysis of’ from every article once on the article’s webpage (and searching for poems too).

#2 Use a Meta Description

The meta description is a must use for anyone that creates articles online. Just like the meta title, the meta description allows you to dictate the description that appears or your articles on search engine results.
If you choose to not use a meta description, Google and other search engines  will determine the description to put on their search engines for your articles. However, the problem generally with this is that:

• The descriptions that search engines will choose might not be the best, in terms of SEO, for your article.
• The descriptions that search engines will choose for your article might not be the best, in terms of giving the web user the best idea of what the article is about to gain a click.

For this reason, make sure you spend an extra minute or two at the end of every article to provide a meta description for your article. If you are unsure what to put, what you will want to do is give web users a taster of what they are likely to read. This could include a brief summary of the article or the main points that you are questioning/talking about in your article.