For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change payout currencies to whatever you want. But, ultimately, Google Adsense has proved time and time again, for website owners, to be the best way to make money from traffic…or is it?
Google Adsense has a scheme which is called Google’s Certified Adsense Publishing Partners, which consists of companies that are certified partners to Google to use Adsense to optimise the revenue produced from PPC advertising for websites. However, should you use them? After using Ezoic for quite a long time and reviewing a few other companies from the long list of Adsense Publishing Partners, here are the main points as to whether you should stick with Adsense or stretch and go for a Partner.
 
 

#1 You WILL Make More Money

As much as I cannot guarantee this, I can pretty much tell you that the liklihood that your website makes more money with a Certified Publishing Partner to Google is extremely high when compared to just using Google Adsense. This is because of factors such as:

• Partners have complex algorithms (some with artificial intelligence) to real-time determine what adverts are best to show on your website, how many, where, what colours and more. Remember the times in the past when you would test the location, size of adverts and the colours used for them? Them times are gone with Adsense Partners.
• Partners have the freedom to use as many adverts on a page as they like, unlike Adsense policies which limits everyone else to showng just 3 adverts per page.
• You can have ‘sticky’ adverts, which mean the adverts stay on the page regardless of scroll, which can seriously improve the revenue produced for such an advert.

In essence, Partners get more freedom with how they use Adsense’s advertising network, which ultimately will result in you making more money.
 
 

#2 Good Support

Adsense Certified Publishing Partners tend to come with a good level of support to assist you with setting up your website and the maintenance of your website. For example, I have email support whenever I need it when using Ezoic, which is definately not something that you get with using Adsense by itself!
 
 

#3 This Comes at a Price…

If this is all sounding too good to be true, then here is the main factor that could turn people away. Using a Partner will cost you (where the price will vary between difference Partners). For Ezoic, you can either pay a fixed rate of allow the company to gain the advertising revenue from the bottom advert. Although this is not ideal, the revenue you produce is still much greater than if you was to use Adsense as standard. Therefore, you can kind of forgive Partners for taking the ‘loose change’ from your website to pay for using their service.