Instagram is a photo sharing application with millions of users. Since being launched in October 2010, it has undergone several changes. First it was developed for iPhone and 2 years later, it was adopted for android devices. In April 2012, it was acquired by Facebook and in June 2013, support for video was added.
The millions of users of this app have made it fertile advertising ground for businesses. However, if you have used this app for some time, you may have encountered some problems that made it quite frustrating to use. Here are some of those problems and how to handle them.
1.     Posting at the right time
One of the best ways to get a lot of people to see your photos and to get engagement from your audience is to post at the right times. Once you have identified the peak times that your audience is online, your next challenge is to post at that time.
This can be tricky since you may forget or you may be busy doing other things. To consistently post during such times, take advantage of third-party apps which will allow you to schedule your posts. You can schedule multiple posts for different days of the week.
Some of these apps are free while others are paid. Choose the option that works best for you depending on what your needs are. Some of these scheduling apps can be used from your desktop.
2.     Low engagement
One of the best ways to get like4like is by engaging your audience. If you notice that your engagement rate is low, there are a number of things that you can do to get them back up again.
For instance, you can ask questions in your posts. This helps to spur people to comment on your posts. Also, by commenting on other people’s posts, they are much more likely to want to engage with you and comment on your posts too.
Due to the recent algorithm changes, where Instagram shows you posts that they think you might like to see, engaging with others and causing them to engage with you will increase chances of your posts showing up on their feeds. This will get you more followers and more likes.
3.     Managing multiple accounts
If you have your own personal account plus your Instagram account, you might find it tricky to manage both at the same time. It will also take you a long time to log out of one account and log into another account. This can be quite a hassle.
To save yourself all this trouble, take advantage of third-party apps that allow you to manage multiple Instagram accounts. With these apps, you can see feeds from different accounts without having to log in and out of each account every time. This will enable you to keep all your accounts active and engaging for your audience. People like to follow active users and not dormant accounts.
