Pay per click advertising, from a publisher perspective, has completely revolutionised how bloggers and website owners monetize their websites. I have already looked into why advertisers use PPC programs such as Google AdWords which brought up some points relating to how PPC can be used as an effective market research tool.
In this article, I will be looking at some reasons why publishers use PPC. The gap between PPC and the next best choice (which is probably banner advertising) for monetizing websites is huge with the reasons being below.
 
 

PPC Can Be Easily Incorporated Onto Websites

The great thing about PPC is that it does not take that much time to incorporate the adverts onto the website. For the best PPC publisher program out there, Adsense, all you have to do is sign up with Adsense, create the adverts and then place the codes on the areas you want the adverts to appear on your website. Once you have done that, your website’s traffic will start seeing the adverts and start clicking on them! The next step after that is to optimise your adverts by changing colours, sizes, types and also by blocking certain ad categories you don’t want your adverts to show.
Anyway, PPC is extremely easy to introduce onto a website. If you are unsure, just remember that the best PPC programs out there are by Google and if anyone is going to make it as easy as possible to use their services, Google will.
 
 

Consistent Cash Flow

If you are gaining a considerably amount of traffic, it is very likely that you will be earning over the payment threshold Adsense has set per month. If this is the case, you will find that Adsense works as a extremely consistent and safe form of monetisation. With this in mind, you can roughly predict that if your traffic stays consistent for next month and the month after, you are likely to earn the same amount as you are for the current month. This is extremely helpful especially when you compare it to BuySellAds where an advertiser can cancel their advertising unit from appearing on your website when they feel like it after the end of a month. With Adsense, the money just keeps rolling in…
 
 

Anyone Can Use It

Above all, the best part about Adsense and PPC is that anyone can use it. It is a program in the sense that a beginner can introduce themselves into PPC and become an expert at it from trial and error and from learning the best ways to optimise PPC through reading articles online.
When you see phrases such as pay per click advertising and online marketing, for a beginner, this can be daunting. However, PPC is made for beginners and experts. Therefore, no matter what level of PPC knowledge you have, you can still use it on your website and make use of it to monetize your website.