If you want to get paid clicks from search engines using Pay Per Click marketing, you need to follow the set PPC tactics. Some vendors have already mastered the skills and their course of action while some are still on trial, error, and trial. Selecting a right PPC agency is a crucial step in your marketing funnel that will be able to help you with your campaign goals. There are times though, even when you’re taking help from a PPC manager account, that mistakes and errors are made to cause you loss of money and not leveraging the real outcomes in between the process. This is relatable specifically for those who are rookies and didn’t do enough market research and just plunge head on. This post will entail a number of such mistakes and how to fix them effectively.
Lack of Preparation and Planning
Every PPC project you take on, it needs strategic preparation and planning. That includes PPC bidding management too. One common mistake that new marketers often make is not doing enough research about their targeted users. You have to know what their activities and behavior are so you know the proper customization on your ad copies. You would also need to find out the best keywords that you’ll use under your advertisement campaign. SEM Rush and Google Adwords Keyword Planner Tools will help you in it. Most of them are free so you wouldn’t have to pay for these tools. So there is no point in skipping the crucial research process during the PPC campaign.
The planning phase will also include research into the demographics you are supposed to be targeting, the keywords for the ad group, the goals settings, the competitors’ strategy and anything related that can impact your goals in a long run.
Not Going with a Smart Goal
Until and unless you get settled on the goals of your campaign, you can’t be strategic in between the process. An example of a specific goal is – How many Clicks I’ll get from mobile users aged 18 to 35 on my ads. In this case, mobile users and age specifications are my goals.
Power Traffick found in a study that 53% of ad clicks come from mobile devices. You should have a way of measuring your goals to know that it is a success and not are impossible to achieve. Relevancy of your goals and the time limit you benchmark are again the part of the process.
Do you have enough Interesting Content?
Being boring is one of the most common sources that can impact your entire marketing campaign, not only PPC. If you are not a creative writer, it shouldn’t be a problem as you can outsource the entire writing assignments to those who have mastered the copywriting skills. The crucial thing is to keep your landing pages and advertisements text interesting enough to make people inclined to click it.
Another aspect you should be willing to implement is leveraging holiday season’s shopping trends into your marketing strategy. Put some decent seasonal discount offers under your advertising campaigns to attract more online customers and visitors.
Ignoring Relevancy
Anyone who wishes to have a successful Google ad campaign, make sure that all your ad copies are relevant to your respective landing pages and related keywords. Having irrelevant ads can make your clients confuse and can increase bounce rate. Bounce rate can be defined as the number of visitors leaving a website in just a few seconds after visiting just one landing page.
A higher degree of relevancy will not only improve your QS (quality score of the ad) but also performs well with click-through rate. The quality score is the rating for the relevancy of your Google PPC ad to your search terms. A high-quality score means you can pay the lesser amount for every click that you receive for your advertisement. Thus, it plays a key role in ROI benefits.
Not Experimenting with Call to Action
A CTA button (Call-to-Action) in marketing is a phrase or slogan that directly calls your visitors to do the action through your landing page/ad copy. A call to action, like the name implies, calls for the visitors to buy your product or avail your services. You can’t sell your advertisements without having a call to action button because, without it, your potential clients wouldn’t know what to do. Head to this expert website designers Halifax website – You’ll see a couple of CTA buttons placed on Home Page. They’ve named them as “Let’s work together”, “Contact us” etc.
Not Assessing Your Success
We’ve discussed above that your marketing goals should be smart. It should be measurable, too. There are many marketers who make this mistake of not having a gauge on which to measure their success against. Lucky us; there are free online tools to help measure whether we are doing right. Adwords Insights, Analytics data, and other analytics programs allow you to measure your campaign.
Not Doing Negative Keywords
Some marketers ignore the use of negative keywords in their PPC campaign. Negative keywords are search terms that you don’t want your advertisements to appear for. This might be the reason why some don’t use this but negative keywords can actually help your campaign. Using negative keywords will ensure that when someone searches for a word in your negative keywords list, your advertisement will not appear. This will make certain that you will not be paying for a click that you don’t have a use for.
Conclusion:
After reading this post, hopefully, you wouldn’t repeat the common PPC mistakes. You could save money and resources if you do all the things strategically right. Earning right click and saving every dollar will reward you positive long-term results, guaranteed. The indispensable thing is to do your research carefully and thoroughly. Do your homework and be prepared when doing a campaign avoiding newbie mistakes.
