It is genuinely ridiculous how well Adsense has become as a source of monetization for just about any type of website. It is flexible, 
contextual and produces great CTRs and CPCs compared to other website monetization methods (such as Infolinks). For 2015, Adsense will be the biggest player to how well millions of websites make money from advertising units. For this reason, I thought it would be a great idea to come up with some of tips for users of Adsense to use to help monetize from the publisher side of PPC a bit better. As quoted on the Adsense homepage, it is all about’ getting more value for your online content’!
- Three adverts on a page is not always a good idea – Adsense states that the maximum number of adverts publishers can use on one webpage is three which makes many of them feel like they should use this upper limit. However, unless you can back that up with statistics which suggest you make more money from three adverts, it is not always the best idea. Having more adverts on a webpage will decrease competition since the supply of advertising space has increased. This usually results in a lower CPC and potentially a lower overall CTR.
- Take advantage of Google’s Scorecard – The scorecard by Google is a great way to see how well optimised your website is for Adsense. It takes into consideration your site’s health, how well your site is optimised for revenue and how well optimised your site is for different screens (and these all have factors affecting them too). By making sure your scorecard is as high as possible will help you make more money with Adsense.
- Use Google search – For the majority of websites, they will only use Adsense for Content to make money from. However, there are other products Google offers which you can profit from such as Adsense for Search. This is when a website includes a search bar which displays results on that page with adverts from Google on it and if them adverts are clicked, you make money. Most websites out there use their own search bar which is okay. But,  I would recommend trying Adsense for Search too.
- Allow or block ads? – Allowing all advert categories to show will definitely increase competition and your CPC. However, the adverts that get displayed on your advert may not be as contextual as you want, resulting in a lower CPC. On the other end of the spectrum, you could block the poorly performing adverts, which will make your the adverts that do get displayed on your website more contextual increasing your CTR. But, competition for your advertising units will naturally decrease as the competition decreases resulting in a lower CPC. It is swings and roundabouts: find the right balance of blocking adverts by experimenting.
