Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it’s making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. ...
Monthly Archives: August 2024
9 Attributes to Deploy to Supercharge Your Google Shopping Feed 26 Aug 2024
Hypehyperion’s Approach to Facebook Advertising for Beauty Brands: Driving E-Commerce Sales in 2024 25 Aug 2024
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a powerful platform for beauty brands to reach potential customers, build brand awareness, and drive sales. At Hypehyperion, we specialize in crafting tailored Facebook advertising ...
Google Have Been Found Guilty of Having an Illegal Search Monopoly. Here’s What It Means for The Tech Giant. 19 Aug 2024
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search engine market. During the nearly year-long trial, which was extensively covered by Stewart Dunlop for PPC Hero, the Justice Department uncovered various methods Google used to ...
6 Retargeting Strategies to Enhance Your Campaigns 05 Aug 2024
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This strategy is not just about keeping ...