It’s common knowledge that Google and Facebook reign supreme in the realm of paid advertising. However, as advertisers reach the saturation point with their target audiences on these platforms, the quest for incremental gains leads them to explore alternative avenues. This comprehensive guide aims to assist you in not ...
Monthly Archives: January 2024
10 Need-to-Know Alternatives to Google and Facebook Ads 29 Jan 2024
5 Biggest Google Ads Trends for 2024 (And 6 Predictions) 23 Jan 2024
Google Ads is in a constant state of evolution, with advertisers gaining access to a growing array of AI tools while also experiencing shifts in attribution models and numerous platform updates over the past year. As we step into a new year, it’s essential for advertisers to stay informed about Google Ads trends and ...
Proven Strategies to Boost Brand Reach and Conversion Rates Through Consistency on Social Media 16 Jan 2024
Social media stands as one of the most potent tools available to brands and marketers today. It offers a cost-effective means to share your content, and with the right profile, it can connect you with millions of people worldwide. However, achieving success in social media brand awareness isn’t a matter of chance; it ...
Improve PPC Account Health in 2024: Strategies to Avoid Contemporary Pitfalls and Optimize ROI 12 Jan 2024
Uncovering the Most Expensive Blunders in PPC Campaigns by Industry Expert Melissa Mackey and Strategies to Rectify Them for Maximum Performance Conducting regular audits of Google Ads and Microsoft Advertising campaigns is imperative for PPC marketers. Neglecting this crucial practice can lead to substantial financial setbacks ...
Meta Introduces ‘Link History’ on Facebook for All Users 05 Jan 2024
Meta, the parent company of Facebook, has recently introduced a significant change in its user data handling practices. They have begun archiving all users’ link history globally across Android and iOS devices. While users do have the option to opt out of this feature, it’s important to note that it comes turned on ...
Google Prepares to Start Phasing Out Third-Party Cookies 05 Jan 2024
Google has officially initiated the process of discontinuing the use of third-party cookies. On January 4, 2024, a novel feature known as Tracking Protection, which inherently restricts the operation of third-party cookies, has been introduced to a 1% subset of Chrome users worldwide. There are certain potential challenges to ...