If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and just what sort of an impact they have had along the way. This year, in June, another update has affected digital publishers, which according to Ezoic (1), should not come as a big ...
Monthly Archives: September 2019
Common Mistakes (You Can Avoid) That Have Been Emphasized by the Google Broad Update 27 Sep 2019
5 Ways to Boost Your Small Business PPC Campaign 26 Sep 2019
Running a small business comes with its own set of challenges, let alone trying to get the most from PPC on small budgets and restrictions. Many businesses I speak to at my consultancy thebigmarketer.com say PPC doesn’t work. They are wrong of course, it’s all about leveraging all features of Google Ads. Here are ...
How to Grow Your Organic Traffic in Six Months: 7 Proven Strategies 26 Sep 2019
Image via Nowadays, running a business successfully has become quite challenging. Attracting new customers, retaining old ones, and remaining ahead of competitors are some of the significant challenges faced by businesses. Digitalization has indeed changed everything related to business. Traditional marketing strategies ...
Best Practices of SEO and PPC in 2019 24 Sep 2019
SEO and PPC are closely related. They represent two parts of search engine marketing that are responsible for generating the key sources of website traffic: organic (SEO) and paid (PPC). Due to the close relationship between these two crucial marketing strategies, it is important to explore how the best practices of SEO and PPC ...
Renault – Analyse A Real PPC Campaign 17 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Relate, who had a good PPC search advert, although the ranking was a little low at 3rd. The landing page also had both good and bad points associated to it. An area that has strong demand and lots of interest in is the electric car ...
Now TV Impractical Jokers – Analyse A Real PPC Campaign 12 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a content heavy search advert, due to the fact of using the full site link extension, whilst the landing page was a lead capture page that used a slideshow animation video to excite the web user with what ...
How to Create Blog Posts More Efficiently 12 Sep 2019
One of the biggest problems associated with blogging is, in itself, blogging. The capacity to pump out new information onto the internet, that is still high quality, unique and provides benefit to the readers is something that can be difficult to do consistently. Good quality content cannot be forced, and neither can it be ...
What to Do if you Find Malware on Your Website 11 Sep 2019
It’s one of the worst things to encounter for anyone that owns a website. When a website gets hacked and has a virus or malware put onto it, a billion and one questions will naturally rush into your mind. Have they got my login details? What have they put onto my website? Have I found everything they put onto my website? ...
How to SEO Optimize your Blog 07 Sep 2019
Source Search Engine Optimization is important for almost anything you want to promote on the internet. Whether it is your blog or website, SEO makes it more visible to users of your niche and help you ranks higher in Google searches. But still, many bloggers fail to take the advantage of search engine optimization ...
Content Marketing 101: How to Create an Impeccable Content Marketing Strategy 06 Sep 2019
As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard as it sounds The latest research from the Content Market Institute (CMI) and MarketingProfs shows that 63% of businesses don’t have a documented marketing strategy. It’s not surprising that ...
5 Statistics to Monitor as a Blogger 04 Sep 2019
The great thing about software such as Google Analytics is that they can provide website owners lots and lots of data regarding their website. At the same time, this is also a bad thing about the likes of Google Analytics, since if you are unsure what to track and how to analyse it, what use is all the data? With this, here ...
Relate – Analyse A Real PPC Campaign 03 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a well designed search advert, that took advantage of the site link extensions, as well as a fluid-designed landing page, that used a video background to illustrate a new feature at the theme park. An area ...
Top 10 Off-Page SEO Techniques In 2019 03 Sep 2019
Search Engine Optimization is one of the most popular techniques used for diverting traffic to your website. When you optimize your website for search engines, you improve the ranking of your site so that people can easily locate your web page and obtain the information they are searching for. In this particular article, we ...
7 Things You Need to Know Before You Start a Business Blog 01 Sep 2019
Starting a blog is a great first step towards attracting an audience to your business blog. Without a blog, it would be very difficult to rank for key terms related to your business. This is because Google search crawlers search for context based on criteria like keywords and links, and your blog is the perfect foundation for ...
How I made a Successful Website (and How You Can Too) 01 Sep 2019
Many people are resorting to careers online to make their daily livings for many reasons. Not only does the internet allow you to do whatever it is that you have a passion in, the sky is the limit as to how much you could earn. You never know, that website idea you had, or that article you had, might be more popular than you ...