The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tiffany & Co, for a Christmas campaign looking to capitalize on those wanting to buy gifts for family and friends. Although the PPC campaign was generally good on the whole, the element that let the campaign down was the vague keyword ...
Monthly Archives: December 2018
Lacoste – Analyse A Real PPC Campaign 31 Dec 2018
5 SEO Tips to take into the New Year of 2019 30 Dec 2018
Staying ahead of the game, or even on pace with it, is the way SEO seems to work. It is constantly evolving based on the algorithm updates Google and other search engines implement, to shape the way they want content to be created online, with the aim to make the online experience of the web user better. With this in mind, here ...
Do Web Users Know the Difference Between PPC and SEO Links? 30 Dec 2018
Part of the appeal of pay per click advertising comes in the form that, with a budget, you can have any link appear above organic search results, to any contextual keywords of your choosing. This results in targeted clicks and potential conversions once on the landing page. Part of the success of PPC comes down to the fact that ...
5 Remarketing Tips to Boost Performance 26 Dec 2018
Remarketing is a fantastic tool for ensuring that previous visitors to your site come back and complete the action you would like them to complete. It’s a fact that 95% of people who land on a website don’t complete the desired conversion action. These remarketing tips have proven to work for my consultancy ...
Why Should You Outsource E-Commerce Data Entry Services? 21 Dec 2018
Lisa Derry, a jewelry designer by profession decided to take her passion for designing exclusive Costume Jewelry a step further by opening her collection for sale to the public. So far, she had only limited it by selling to friends and references but the response was good so she was encouraged to expand. Encouraged by her ...
Local Marketing Do’s & Dont’s 20 Dec 2018
Local Marketing Dos and Dont’s As a new business owner sometimes it can be difficult to know where to begin when specific points or challenges occur. Below Grant McArthur SEO has written up some actional steps for you to refer to if any of Do’s: Optimize your website for mobile: Make it easy for ...
Tiffany & Co at Christmas – Analyse A Real PPC Campaign 19 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Buy A Gift, who had bid on their own brand name to use different site link extensions to their organic #1 result. The advert pointing to the homepage, which was fine to be used as a landing page, from being so well optimized. With ...
How to Protect Your Brand in PPC 18 Dec 2018
Part of PPC advertising evolves around the concept of tracking traffic from the brand names of your competition. After all, there is nothing stopping advertisers doing this and can be seen as a win-win situation: you are gaining contextual traffic as well as hindering the performance of your competitors. However, as good as ...
Buy A Gift – Analyse A Real PPC Campaign 13 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Lindt, who had targeted a search phrase that would compete directly against Google Sponsored Shopping results. Once onto the landing page, it had a nice festive spirit, although it would have been good to have seen more products Lindt had ...
4 Upcoming PPC Trends for 2019 12 Dec 2018
It has been another crazy year for PPC advertising, with many improvements and areas of innovation for both advertisers and publishers. It was only this year that Google released ‘Auto Ads’ for AdSense, to use machine learning to auto-optimize the placeholders of publisher adverts, similar to what Ezoic has been ...
3 Upcoming SEO Trends for 2019 11 Dec 2018
Staying ahead of the game, when it comes to SEO, can provide some great results for your website and articles. Knowing when there will be changes to search engine algorithms and making the necessary changes to improve your SEO will only benefit your website and the traffic it receives organically. For example, when Google ...
Influencer Outreach Strategy: How to Reach Out and Be Heard 07 Dec 2018
Influencer outreach strategy can be viewed either as a kind of business promotion or as a form of collaboration. In essence, it is both. The methods to use when looking for your perfect influencer and the direction your outreach campaign will move in depend on the goals you pursue. Either way, there are some important ...
Lindt – Analyse A Real PPC Campaign 05 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from YorkTest, who had an example of a PPC campaign that was too vaguely targeted, which would result in YorkTest both paying too much per click when they do get a click, as well as attracting traffic that might not be targeted enough to gain ...
4 Sources of Web Traffic You Should Really Utilize 04 Dec 2018
When you Google ‘best traffic sources for a website’ you will generally see tens and tens of articles all saying the same thing: search engines and social media. As much as this is true, it is not the most helpful for those that already spend effort, in terms of SEO and social media. Pretty much every website ...