Blogging
Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If...
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PPC – About PPC – Pay Per Click Management | ppc.org
Google Adwords
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns,...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert,...
Blogging
For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there...
General
2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between...
PPC Tips
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy....
SEO
Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...
Affiliate Marketing
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a...
Blogging
Just like with most things in life, good and bad moments come in waves – it is never consistent with regards to results. This...
