Affiliate Marketing
Influencer marketing is one of the best ways to acquire new customers quickly. It is especially beneficial for small and medium-sized businesses that have...
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PPC – About PPC – Pay Per Click Management | ppc.org
Google Adwords
PPC or Paid Advertising is the best way to drive more traffic to your website’s landing page. It is the easiest and sure shot...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iCademy, who had a great example of how...
Google Adwords
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce...
PPC Tips
PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going....
PPC Tips
Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though...
SEO
Online marketers are fond of WordPress websites because of its ease of use, versatility and SEO friendliness. Most WordPress themes are SEO ready so...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising...
Blogging
Back at the start of August, I wrote an article explaining why it is completely natural for a website to lose revenue during the...
PPC News
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad...
