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PPC – About PPC – Pay Per Click Management | ppc.org
General
With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results....
PPC Tips
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of...
SEO
Your landing page is the front door of your store; the main thing that customers will use to decide whether or not to continue...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking...
General
When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is...
Blogging
A major element to every website is the domain name that points to the servers of the website. A good domain name for a...
General
A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase...
SEO
Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for...
