SEO
As the new year is on the horizon, many digital marketers will be evaluating the year that has gone by. They will be gauging...
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PPC – About PPC – Pay Per Click Management | ppc.org
Hosting
When you are planning for data backup, you have to consider the financial feasibility along with the technical feasibility of the method. The huge...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10...
SEO
Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays...
General
Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that...
Google Analytics
Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts...
PPC Tips
The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment...
PPC Tips
It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be...
General
When it comes to promoting your products and services online, WordPress is generally the most preferred option for any developer. Easy to use and...
