The Last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sound in the City, which was a prime example of a PPC campaign that had poorly targeted keywords – the web user wanted to rent a movie whereas Sound in the City was looking to offer TVs, projectors and more. Already, we have ...
Monthly Archives: September 2017
Tommy Hilfiger – Analyse A Real PPC Campaign 28 Sep 2017
3 Typical PPC Mistakes that Cost Advertisers Money 27 Sep 2017
There are millions of advertisers that use PPC for, most likely, a million different reasons, making it oneof, if not the, most used form of advertising in the world. With this, it would not come as a surprise to know that there are lots of mistakes being made in PPC, that are both reducing the performance of campaigns as well ...
Why You Should Concentrate on Quality Score in PPC 26 Sep 2017
Running a PPC campaign financially efficiently is extremely important to hitting an ROI figure you may set yourself. When used properly, PPC can prove to be extremely effective in getting you the results you want. However, it is the ‘when used properly’ that sometimes does not happen, strictly speaking. One area ...
Some Common Mistakes to Avoid While Doing SEO for Shopify 26 Sep 2017
We all know that SEO is an important part of promoting our Shopify eCommerce sites. Over 60% of traffic that lands on eCommerce sites are organic traffic from search engines. This just goes to show the importance of ranking your site on Google. Whether you are a novice or an expert, I am positive you have tried your hand at ...
Sound in the City – Analyse A Real PPC Campaign 21 Sep 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blueair, who had a typical search advert, in terms of the content and structure of it, and a landing page that had areas of improvement from being a bit too bland and minimalist. In terms of the film industry, all of the current ...
2 Google Webmasters Search Analytics Tips 20 Sep 2017
If you own a website, Google’s webmaster’s search console should be one of your favorite websites to view, alongside the likes of Google Analytics and Blogger/WordPress. Google webmaster’s search console provides you the insights of your website from the perspective of Google’s search engine. From having ...
6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns 20 Sep 2017
Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have ...
2 Common PPC Questions Answered 19 Sep 2017
The vast majority of advertisers who use PPC advertising will not know the complete ins and out of the online platform, since it takes a lot of time, effort and, even, experimenting to truly understand how capable PPC is as a source of traffic. Advertisers’ main objective is to achieve the ROI investment target they ...
Backconnect Proxy Will Get You Everything You Need 15 Sep 2017
Backconnect proxy or a normal proxy, people use them because they want to hide their identity. The hassle of manually switching to different IPs can consume a lot of time. To cut this hassle, it is important that you choose the right type of proxy. Talking about the right type, how can we not discuss backconnect proxies? ...
Adwords vs. Bing Ads 14 Sep 2017
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...
Blueair – Analyse A Real PPC Campaign 14 Sep 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Music Notes, who had made a PPC campaign to improve their #3 organic search ranking to compete better with the two competitors above them in Google. As much as the search advert was good, the campaign was let down by a landing ...
4 Times it is Bad to Use PPC Advertising 13 Sep 2017
I’m sure we can all agree that pay per click advertising is one of, if not the, best way to gain contextual traffic online as an advertising platform. It is used in the millions worldwide and suits a wide range of needs by businesses and individuals. Even though PPC is extremely flexible to one’s needs, it does not ...
How to Increase Your Adsense RPM 12 Sep 2017
The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all, it is directly correlated to how much money the website will produce from advertising revenues such as Google Adsense and PPC. It is true that the RPM will also depend on external ...
Your Business Is Waiting For A Digital Marketing Push 08 Sep 2017
Digital marketing is an integrated online marketing to pull, engage and realize potential customers. With the advent of internet technology and its ubiquitous presence, the traditional marketing is giving way to this new concept that is called digital marketing. Now you can reach the potential customers not only in your ...
Music Notes – Analyse A Real PPC Campaign 07 Sep 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GAME, who had a good search advert targeting the, in demand, Nintendo Switch. However, it was let down by a poor shopping results landing page with the console overpriced when compared to the RRP value. A market that has developed ...
A Must Do List When Starting Up A New Website 06 Sep 2017
Starting a website is an exciting adventure to embark on. You have the freedom to make a website about anything you want, and design the website however you like. For this reason, there does not really need to be much motivation when starting a website since the majority of people create websites about things they love to do, ...