PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to...
General
by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot...
PPC Tips
Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote...
PPC Tips
Although pay per click advertising is dominated with search advert campaigns, there are still millions of advertisers out there that stick to using image...
General
In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It...
PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach...
PPC Tips
Pay per click advertising campaigns are great at targeting certain markets all around the world. For example, there is geo-targeting, targeting based on what...
PPC Tips
I guess the main problem that is inherent to all banner image adverts is the stereotype that comes along with them – spam. However,...
