Agile marketing has become a buzzword in the online marketing industry and despite my deep disrespect for this kind of babble buzz word, here I am going to do you all a favor by explaining what the heck this agile marketing is and how you can be an agile marketer. Before I go into the details, let me tell you straight that ...
Monthly Archives: November 2015
How to Become An Agile Marketer 27 Nov 2015
NotOnTheHighStreet.com – Analyse A Real PPC Campaign 26 Nov 2015
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Save The Children, who had generally a very good advert and landing page to gain the conversion they were after: a donation. With the Christmas rush already starting and feeling like earlier than any other year, I thought it would ...
Tips On Keyword Selection Based On My PPC Campaign 25 Nov 2015
When it comes to choosing keywords for a PPC campaign, you can find many articles on PPC.org that can help you with just this such as [How to] Find the Right Keywords For Your PPC Campaign, PPC Keyword Selection Tips and How Many Keywords Should You Have In An Ad Group? Instead of creating another one of these types of ...
When to Start Thinking About Christmas in PPC 24 Nov 2015
For most companies out there, the highlight period of every year where they will make the most amount of money tends to always be the Christmas period. For this reason, a lot of focus is put around the end of the year to maximise the profits of the company before the new year kicks in (where sales tend to dwindle because no-one ...
Save The Children – Analyse A Real PPC Campaign 19 Nov 2015
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, where we never got onto analysing the landing page because the search results were so interesting! Anyway, here is a campaign that is vastly different to anything analysed in this series. In this article, we will be ...
Managing Maximum CPC: You Get What You Pay For 19 Nov 2015
Written by: Bryce Liggins When setting up or managing an AdWords account, the account manager has endless options to choose from and countless decisions to make. When a client is new to AdWords and has a limited ad budget (most businesses do), this process is made even more challenging because of the lack of historical data. ...
Blogger vs WordPress – I am Still Unsure… 18 Nov 2015
In August of this year, I published an article that made two points on Blogger and WordPress. In short, I stated that Blogger had the pro of being owned and run by Google while WordPress, in terms of a business perspective, sold better. I will have to be honest that since then, I have started up and created a dozen or so ...
How to Effectively Analyse PPC Competitors 17 Nov 2015
As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make sure that they fully analyse their competitor’s PPC campaigns too. This is because a competitor’s campaign will directly affect the success your campaign will have when it is up and ...
How to Devise a Psychology Based SEO Strategy? 17 Nov 2015
SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not about you; it is about your clients. Bragging and boasting about your accomplishments will take you nowhere towards your organizational success. Understanding the requirements of your customers ...
Should you migrate to HTTPS after Google’s confirmation that it is now a ranking factor 12 Nov 2015
Some industry experts including smart insights – digital marketing strategist Dave chaffey would argue you shouldn’t move every page on your site without fundamental data analysis and I agree. Its of my opinion, however, that you can’t afford not to migrate if you do it correctly, especially if you have an ...
Nissan – Analyse A Real PPC Search Advert 12 Nov 2015
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series looked at gear4music, who had a relatively good search advert but a poor landing page at that, This was because what I searched for was nowhere to be seen on the landing page, resulting in a potentially poorly converting landing page. In ...
2 Ways To Make Your PPC Landing Page Load Faster 11 Nov 2015
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the type of traffic that enters onto the landing page, font style chosen on the landing page, the type of landing page and more will all have some role in deciding what the conversion rate will ...
3 Common Mistakes Made In Google AdWords 10 Nov 2015
It pains me when I have to make articles that highlight the common mistakes advertisers make in Google AdWords because it is clear advertisers out there are still not maximising the full potential of their pay per click advertising campaigns. Putting this aside, by making articles such as this one which will illustrate some of ...
4 Tips for Facebook Advertising Success in 2016 05 Nov 2015
While Google is still considered the king of PPC advertising, Facebook isn’t far behind. The popular social networking site has developed an incredibly advanced PPC platform that allows for specific targeting and powerful specialization. As we transition into a new year, it’s time for marketers to start focusing on how they ...
gear4music- Analyse A Real PPC Campaign 05 Nov 2015
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coral, who had an average search advert with areas of improvement but a very well optimised landing page that I am sure would have performed very well for Coral. In this article, since I am currently looking to buy a new piano at ...
Combining PPC and SEO In Synergy 04 Nov 2015
I am sure, like me, that you have read tens of articles on the internet concerning what source of online traffic you should invest in out of pay per click advertising (PPC) and search engine optimisation (SEO). The truth to the matter is that there is no right or wrong answer: it depends what you are trying to advertise ...