It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide stats and figures about the page. For some, they will choose paid services and programs to analyse their landing page. For the majority of advertisers, Google Analytics will be good enough ...
Monthly Archives: July 2014
What Google Analytics Can Teach You About Your PPC Campaign 31 Jul 2014
Are You Maximizing Your Marketing Efforts with PPC? 31 Jul 2014
You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on the Internet and used to push traffic to a particular website. Advertisers pay the publisher, usually the website owner, whenever an ad is clicked. You might also think of pay-per-click ...
BookF1 – Analyse A Real PPC Campaign 30 Jul 2014
The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy a summer holiday from the warm colours used on the landing page. For all those that are F1 fans, you would have just watched the Hungarian Grand Prix which was an exciting ...
What Makes A Successful PPC Advert? 29 Jul 2014
The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can have text or image adverts in a wide range of sizes that recently have just been extended. For this reason, it is quite difficult sometimes to know what makes a successful PPC ad. What ...
Thomas Cook – Analyse A Real PPC Campaign 24 Jul 2014
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page that would have really made their campaign a success in gaining conversions. With the summer holidays just starting, I thought it would only be right to look ...
How to Get Your PPC Dream Job 23 Jul 2014
It’s no secret that pay per click (PPC) advertising is a hot commodity, and that can sometimes come with a cushy salary and job stability. However, if you consider yourself a PPC pro, you also know there’s a lot of competition for the best of jobs. If you’re eyeing a position within a company and want to lean heavily on ...
What Ad Extensions Should You Use In PPC? 23 Jul 2014
In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per click advertising in Google AdWords. However, this only informs advertisers of the type of ad extensions that there are in PPC. To really capitalise from these articles, we need to learn what ad extensions ...
The Range of Ad Extensions in PPC [Part 2] 22 Jul 2014
![The Range of Ad Extensions in PPC [Part 2]](https://ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png "The Range of Ad Extensions in PPC [Part 2]")
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a look at four different types of ad extensions used in pay per click advertising. These were as follows: Site link extensions – The most common ad extension, these are simply extra links the web user ...
Evolutionary Changes in Pay Per Click 20 Jul 2014
Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is constantly evolving. However, perhaps none of them match the dynamic pace of pay-per-click or PPC. Here are some trends that are keeping online marketers on their toes. Social Media ...
Best eCommerce Websites Builders for Creating Stunning Landing Page 20 Jul 2014
The purpose of almost all online marketing campaigns is to drive as many visitors to a website as possible. But the job does not end there. As a marketer we need to ensure the fact that the visitors are eventually getting converted otherwise there is no point in spending your hard earned dollars on a Google Adwords campaign. ...
PPC Tactics to Try 17 Jul 2014
Optimizing your pay per click (PPC) campaign can feel like a practice in sameness, which can lead to boredom which can then turn into laziness. This is one of the best marketing techniques for online markets with 80 percent of business owners choosing PPC over any other practice. You get fast results (if you’re effective) and ...
The Range of Ad Extensions in PPC [Part 1] 17 Jul 2014
![The Range of Ad Extensions in PPC [Part 1]](https://ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1.png "The Range of Ad Extensions in PPC [Part 1]")
The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or maps. They are great at improving services. The same can be said for their Google AdWords PPC program which has the ability to add extensions onto PPC search adverts. This ultimately makes it ...
Four Types Of Conversions in PPC 16 Jul 2014
In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different types of conversions that could occur in a campaign. For this reason, here is a guide to the most used types of conversions in PPC.
Why Advertisers Need a Strategy in PPC 15 Jul 2014
Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be many many advertisers around the globe that are not fully optimising their campaigns to get the most out of them and gain the best results. Pay per click advertising, though, is a form of ...
4 Reasons Why Facebook Ads are Important to your E-Commerce Strategy 10 Jul 2014
The social media world always seems to be buzzing with news about Facebook Ads, and it’s no surprise. This networking giant offers companies ways to connect with their audiences in a way they never have before. Facebook has access to an enormous amount of demographic data, which can be used to help you connect with the ...
Blurb – Analyse A Real PPC Campaign 09 Jul 2014
Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money online’ which helped key out some tips for advertisers to use when creating and optimising their own search adverts. In this article, I chose to look at adverts ...