It’s been a while since I’ve created an article about a competitor to PPC. By the way, this is still not that article. I have started to realise that BuySellAds is not a competitor to PPC but an accomplice. Below are the main reasons why, I believe, every website should be using BuySellAds without taking account if ...
Monthly Archives: June 2014
Why Every Website Should Use BuySellAds 30 Jun 2014
Some Useful PPC Articles From May 2014 26 Jun 2014
It’s been a while since I last done a summary of a month of PPC articles with the last being back in April. May 2014 brought a great and wide range of pay per click advertising articles so that no matter what type of PPC advertiser you are, you are sure to find an article below that will be of interest you and help you ...
The Benefits of PPC Advertising Outweigh the Costs 26 Jun 2014
Pay-per-click (PPC) advertising is one of the most effective ways to promote a business online. Companies of all sizes can take advantage of this advertising method. Its benefits are immediate and can be accurately measured. When used the right way, this marketing technique can help you draw laser-targeted traffic and get ...
Analysing Search Adverts For ‘making money online’ 25 Jun 2014
When it comes to finding tips and tricks to improving a pay per click advertising campaign, I often discover that to find the best tips and tricks you have to look and analyse already existing PPC campaigns that are running online. This is what started the ‘Analyse A Real PPC Campaign’ which has, in the past, looked ...
The Relationship between SEO Web Design, PPC and Sales 25 Jun 2014
SEO Web design and pay-per-click ads are both methods of acquiring traffic. Regardless of using one or both means of getting attention, site architecture remains key to success. Web Development over Web Design While Web design plays a role as to whether a site captures the attention of viewers and encourages follow-through ...
Why A High CPC is Good in PPC Advertising 24 Jun 2014
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand where you are coming from. In many PPC campaigns, one of the objectives of an advertiser is to make sure the cost per click is relatively low so that the advertiser will get more clicks ...
Shade Station – Analyse A Real PPC Campaign 19 Jun 2014
Summer is coming and with the start of the very sunny and hot World Cup in Rio, Brasil, I think it is only right to have a summer themed analysis of a PPC campaign for this article. In the last article of the ‘Analyse A Real PPC Campaign’ series, I had a look at Olay who had used their homepage as their landing page ...
Analyse Your PPC Campaign’s Market 18 Jun 2014
In pay per click advertising, every advertiser will agree with me that a lot of the time spent in PPC is looking at different statistics and figures such as the CPC, CTR, conversion rate, views, ad views, exit rate to landing page and bounce rate (the list goes on and on….). For this reason, it is vital to analyze your ...
Globalise Your PPC Campaign 17 Jun 2014
There is a tendency for PPC campaigns to target locally to where their business is. The reason for this is because businesses naturally target people close to them. However, it is true that as you expand your market, more people will see what you are advertising that will be interested in it. Therefore, your profits will ...
Olay – Analyse A Real PPC Campaign 12 Jun 2014
In the last few articles of the series ‘Analyse A Real PPC Campaign’, I have been looking at campaigns that have had to fight with other PPC advertisers for their positions on paid search results (examples include Twitter and ASOS). For this article, I am going to change things up a bit and look for a PPC campaign ...
3 Reasons PPC Campaigns Fail 11 Jun 2014
For the majority of advertisers, you will find that their PPC campaigns are generally successful in gaining targeted traffic to a landing page which usually results in a conversion. However, there will be advertisers that struggle to make a PPC campaign a success. For these advertisers, they are most likely making common PPC ...
How to Increase Traffic to a Website 10 Jun 2014
It is the million dollar question – how can I increase traffic to my website? The simply fact is that there are many ways to increase traffic to a website or a certain web page or even a landing page for a pay per click advertising campaign (since they are all types of web pages). What most people think, though, is that ...
How to Spot a PPC Fraud Ring 06 Jun 2014
If you’ve ever been sucked in by a pay-per-click ad, don’t feel bad. That’s the goal of these advertisers, and if they do it right, they’re connecting consumers like you with the best products and services. However, PPC ads are just as susceptible to fraud as any other type of advertising. This goes beyond click fraud; ...
How To Differentiate Your PPC Campaign From Competitors 05 Jun 2014
As I mentioned in my last article about the preparation advertisers need to do before they create their PPC campaign (with the use of a business plan), a must do for advertisers was to highlight the ways your campaign is different to competitors. From this, advertise these as USPs (unique selling points) since USPs will make ...
A Check List Before Starting a PPC Campaign 05 Jun 2014
Programs produced by Google such as Google AdWords have made it incredibly easy for practically anyone to make their very own PPC advertising campaign. I remember when I first joined AdWords I was given £50 free for just signing up! The incentives to start using PPC are all there. However, this doesn’t mean you should ...
What a Landing Page Should Include 04 Jun 2014
I consider the landing page to be one of the most important aspects to a pay per click advertising campaign since it is the part of the campaign which is where the conversion takes place. I often look at the landing page as the last ‘domino’ to fall in a campaign (with the falling of dominoes resulting in a ...