PPC is currently booming at the moment due to the increased internet usage. More and more adverts are being displaying on more and more search engine results and publisher websites increasing the whole exposure of PPC in general. When it comes to pay per click advertising though, it seems that most businesses tend to use PPC to ...
Monthly Archives: August 2013
Three Ways To Expand Your Business Through PPC 30 Aug 2013
Best Form Of Advertising Online 29 Aug 2013
Out of everything in the modern world, it is the internet and technology that is growing the fastest. It is staggering to say the least that there are 1 billion unique visitors to YouTube every month alone.With this growth brings new forms of advertising online. It all started off with PPC and AdWords back in 1999. Now, there ...
Allowed 3 Adsense Ads Per Page – Is That About Right? 28 Aug 2013
As all publishers should be aware off, Google Adsense has a lot of strict rules that they make publishers abide to and if they don’t they will find themselves getting banned. One of these rules is that publishers can only display a maximum of three Adsense adverts on a webpage at any given time. Please keep in mind that a ...
Growing Your Business with iContact Email Marketing 27 Aug 2013
Over the years I’ve done a lot of online marketing. Everything from building out my own sites and running ppc ad campaigns in Google, Yahoo and Bing. Many business and advertising models change, but one of them has always stayed the same, and that is email marketing. There is really no other advertising model that is more ...
MTV Video Awards: Google Searches and BuzzFeed Reactions 26 Aug 2013
Last night the MTV Music Video Awards were on and the social networks and search engines were getting lit up with tweets, images, comments, videos and much more. Obviously some moments were more interesting and controversial than others. Let’s take a quick look at how Google Trends is currently showing the buzz surround ...
Using Free SEO and Keywords Tools to Improve Your Rankings 24 Aug 2013
As online marketers and site designers it’s always important for us to keep an eye on our stats and where we are ranking in the search results. If you are working with a big marketing firm than you probably already have access to some very high end reports and work with a large budget to scale out your campaigns and ...
Improve Search Rankings with Completed.com Resume Profiles 23 Aug 2013
One of the best ways to make sure you are ranking extremely well on the main page of Google for your personal name or your company name is to setup as many high quality and authoritative profiles as you can. We all know about Google+ Profiles, LinkedIn and Facebook, but there are many other solutions out there as well. The more ...
Keyword Classification in Pay Per Click Advertising 22 Aug 2013
In pay per click advertising, an important element to an advertiser’s campaign is the keywords s/he selects. The whole point of keywords is to make the advertiser’s adverts only appear on relevant searches/web pages to the keywords s/he chose. The problem is that choosing the right keywords for your PPC campaign can ...
What’s the Best Advice I Need to Know Before Building my PPC Account? 21 Aug 2013
Generating traffic can be extremely difficult, especially if you’re just getting started with a new website. While you can slowly build a loyal following organically through high quality content, careful keyword selection and word of mouth, most site owners opt to use a PPC (pay per click) campaign to generate larger amounts ...
Analyse Your Landing Page With These Programs 21 Aug 2013
An important aspect to pay per click advertising campaigns comes with analysing the landing page’s success. If you create a campaign without analysing your landing page’s performance, you won’t know where the positives and drawbacks of your landing page and campaign are. The important thing to remember is that ...
Why You Should Use PPC Over Banner Advertising 20 Aug 2013
For new advertisers entering online advertising, choosing the right program to gain the best results can be quite a challenging task. For example, there is pay per click advertising, banner advertising, in-text advertising, affiliate advertising and many more programs on offer to use. However, for this article, I will be ...
WeBuyAnyCar – Analyse A Real PPC Campaign 15 Aug 2013
The last article in the series ‘Analyse A Real PPC Campaign’ was on Panasonic which saw me analyse a PPC campaign which made a bid for a highly popular keyword (camera) and send the PPC traffic to a well organised landing page consisting of slideshows and colourful images. In the past, to view campaigns from other ...
Quick Fire Tips For Users Of Google Adsense 14 Aug 2013
When it comes to making money online through pay per click advertising, the first place you should be looking at is Google Adsense. However, as easy as it sounds from other users’ experience and the ease-of-use of Adsense, it can become quite a tricky task to fully maximize the potential of Adsense: especially is you ...
What Devices Are Viewing PPC Adverts? 13 Aug 2013
With technology constantly improving, the devices people use to gain access to the internet is always changing. Ten years ago, the only way to access the internet would be through a dial-up modem connected to a PC. However, nowadays, just about every device can connect to the internet in one way or another: Wifi compatibility ...
Three Ways to Promote Pay Day Loans Outside of PPC Marketing 11 Aug 2013
In the world of business and internet marketing there are always going to be different offers and business models for you to make money. It’s not so much about the actual product or service that is being promoted, but instead how you are going about targeting your audience. Pay per click marketing has always been one of ...
Panasonic – Analyse A Real PPC Campaign 09 Aug 2013
Last time in the ‘Analyse A Real PPC Campaign’ series, I looked at Argos which had, what I felt was, a pretty pointless campaign considering that they made a bid for the keyword ‘Argos.co.uk’. One of the most important elements to a PPC campaign is the keyword selection: if you choose the wrong keywords, ...