A recent post of mine explained that by placing social media buttons on a landing page, you can give yourself the opportunity to gain extra traffic. You are already gaining paid traffic from your pay per click campaign. If you have set your campaign up right, the web users visiting your landing page should be interested in your ...
Monthly Archives: February 2013
Best Social Media Plugins For A Landing Page 28 Feb 2013
Increase Social Sharing with Zang WordPress Plugin 27 Feb 2013
Many web site and blog owners are using pay per click marketing to send unique visitors to their site, only to have them visit and quickly leave their site. This is often seen in the ecommerce and online shopping niche, where it’s easier to target customers based on the keywords and phrases they are searching for, but to ...
Everything You Need To Know About CPC in PPC 27 Feb 2013
When it comes to creating a successful pay per click campaign, there are many elements within it which will affect how successful it will be. The advert itself will affect the CTR for your campaign. The keywords you choose will affect what type of traffic reaches your landing page. The type of landing page you choose will ...
The Two Main Things You Can Promote With a PPC Campaign 26 Feb 2013
Pay per click advertising is one of, if not, the best way to advertise something online. PPC programs such as Adwords has opened the whole world up so that just about anyone can advertise anything to everyone. However, this can be seen as a problem. If you can advertise anything to everyone, what should you specifically ...
Rank Trader Wants to Invest in Your Website 22 Feb 2013
Wouldn’t it be cool if there was a way to invest in the online web sites we use every day? I’m not just talking about buying stock in real companies that are on the stock market, but I’m talking about all of our favorite sites out there and ones that we know about before they get famous! Sure, we invest in our ...
Three Elements a Landing Page Must Have 21 Feb 2013
When weighing up the most important aspects of a PPC campaign, I often question myself which will have the biggest impact to the conversion rate. The CPC, keywords chosen and advert will contribute to the conversion rate. However, it is the landing page, I feel, which will affect the conversion rate of any given PPC campaign ...
Why PPC Is The Best Source Of Traffic 21 Feb 2013
It’s a bold statement to say that pay per click advertising is the best source of traffic for bloggers, for advertisers: for anyone online. You have a think about it – there must be hundreds of different ways you could gain traffic to a website or specific page (being a landing page). What makes PPC stand out from ...
10 PPC Tips From Master Yoda 20 Feb 2013
I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world. Here are 10 PPC tips from Master Yoda that he has managed to teach us without us even knowing! Master Yoda teaches us from simple principles how to manage and create amazing PPC accounts that convert. We ...
Quality in PPC Over Quantity 19 Feb 2013
This is a long term debate amongst advertisers. Should you choose to try and gain as much traffic from PPC as possible to your landing page or gain as high a quality traffic instead? Depending on your PPC campaign’s objective, the answer will vary. Some advertisers will find it more useful to have thousands of views on ...
4 Ways You Can Monetize A Website Other Than PPC 14 Feb 2013
When it comes to making money online, most bloggers will look to the obvious (and maybe best?) option being to use Google Adsense adverts on their website. However, many bloggers out there do not realise the vast number of ways you can monetize a website: their opinion is extremely biased. To stop this from happening, below ...
4 Tips For PPC Campaigns In 2013 13 Feb 2013
Already a month into 2013, advertisers should be looking to constantly improve their campaign because, if truth to be told, no pay per click advertising campaign out there is ever perfect. There is always an element of improvement. For some campaigns, this element of improvement is quite large while on other campaigns, there is ...
Affiliate Marketing vs. Referral Marketing 12 Feb 2013
When is the last time someone asked you how you make money online? If it was some random person who isn’t familiar with online marketing, then you probably had a hard time actually explaining what you do. If you said “affiliate marketing“, they probably had no idea what you were talking about. Even in the ...
Create Full Landing Pages and Web Sites with IMCreator 12 Feb 2013
Do you remember the first time you created your first landing page or web site? It probably was quite the experience. If you made your first site several years ago you probably remember such things as Microsoft FrontPage, Dreamweaver, WSFTP, HTML and various other tools and software. Nowadays the process is completely different ...
Why Your PPC Landing Page’s Load Time Matters 12 Feb 2013
When it comes to creating a landing page for your PPC campaign, we all know there are many different types of landing pages you can choose from with being micro-sites, lead capture pages, infomercial pages and so on. I am sure there are many many article out there on the internet telling advertisers ways to increase an ...
How Online Pawn Shops Turn Curiosity into Cash 08 Feb 2013
Have you ever thought about pawning in some of your old electronics and stuff around the house into a local pawn shop? Sure, many of us have. With the way TV reality shows portray the world of pawning, who wouldn’t want to check it out for themselves. Outside of pay per click marketing, online pawn shops are getting quite ...
4 Misleading Metrics that can derail your PPC campaign 07 Feb 2013
Data rules the search industry. You simply cannot take decision based on the assumptions. You may have years of experience managing complex PPC campaigns but that does not necessarily mean does not make you an exception. All your decisions should be based on raw data, be it increasing budget, pausing key phrases, changing of ...