There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the type of traffic that enters onto the landing page, font style chosen on the landing page, the type of landing page and more will all have some role in deciding what the conversion rate will be for the landing page. One area that is often overlooked by advertisers is the speed of the landing page. This is wrong since you could have the best landing page out there. However, if it takes seconds for it to load, your paid traffic will never see it because they would have lost interest way before the landing page finishes loading (and click away from the landing page to see the next best alternative link to click onto on search engine results). Therefore, since the speed of the landing page load time is vital to the success of the overall campaign, here are a few ways that can help to increase your landing page’s load time.
 

#1 Clear HTML Junk

The best, and possibly most time consuming, way to speed up your landing page is by getting rid of as much junk HTML that is in the design of your landing page. By this, I do not mean to remove any widgets or features you may have on your landing page. What I mean is that every design on the entire website will have a HTML code that is loads every time the website is requested by a web user. By sifting through every line of code, you will be able to find redundant coding (such as for a feature you are not using or simply ‘junk’ coding) that you can remove. I have done this in the past and I managed to remove around 200 lines of code due to this and turbocharged the loading time of my website!
 
 

#2 Question Any Flash

A large reason why landing pages load slowly is because they have some sort of flash on them. As Steve Jobs said many years ago, flash is clunky, slow and the feature could be made possible in a faster loading format (such as HTML5). Therefore, if you are using flash on your landing page, do you really need to use it as there is a strong possibility your landing page is slow because of it.
 
 
At the end of the day, the less ‘information’ in terms of bytes that has to load on your landing page, the faster your landing page may be. As a blogger, I do remember there being a sneaky trick that enabled adverts to load first on websites so that the web user will be looking at them for the longest amount of time possible (increasing the CTR). If you want the web user not to click away, you could potentially do the same with elements of your website that load first to keep the web user enticed while the rest of the landing page finishes loading.