When creating your latest ad campaigns, many people are looking to create landing pages instead of direct linking to advertiser offers. The reason why landing pages are so important is because you can pre-sell your audience and target them based on their demographics.
Let’s quickly go through a few points on what you need to include in your landing pages and ad campaign targeting.
DEMOGRAPHIC TARGETING – Social networks like Facebook and Plenty of Fish make it extremely easy for you to create ad campaigns that target key demographics such as age, location, gender, interests and more. Making sure that your landing pages are specifically built to cater to these audiences is key in creating landing pages that convert.
CREATE NICE AND UGLY DESIGNS – You’d be surprised at what different ad copies and landing pages convert. Some of the most expensive and nice looking designs may convert horribly, while ugly garbage designs may convert amazingly. The bottom line is that you need to test different designs and see how they perform.
SPLIT TESTING IS KEY – To go along with the site designs, it’s important to make sure that you have some form of split testing in place. This way you can see what areas of your landing pages are converting best when you make simple changes. Using pixel tracking and site maps is a great way to see how your landing pages convert and can be improved.
If you are new to creating landing pages, be sure to download my free landing page template that will allow you to easily play around with the placement of images and content.
