Online reputation management is all of the buzz lately. While many people might think that SEO and ORM is the same, it really isn’t at all. However, you can use PPC and SEO marketing efforts to better improve your online reputation and search results around your personal and company name.
In a recent article on Brand.com, this topic was discussed and I will highlight come of the best ways to can combine your SEO and ORM efforts to find the best results.
Improve Your Rankings in the Search Results
One of the best ways to improve your search results is to build links back to what is already ranking well. If you search for your personal or company name in the search results and you see a bunch of articles ranked 10-20 that you would like to get ranked higher, you need to start building more links to these articles. This can be done through a guest blogging on other sites and sharing these content through your social networking pages. If possible, also try to update these pages with more content so they will have more keywords and words in general to help them rank better.
Using Social Networks to Dominate Main Page Rankings
The majority of people are already on networks like Twitter, Google+, Facebook and LinkedIn. However, most of these people aren’t utilizing the services for what they are really worth. All of these social networks are extremely powerful and without much effort, they will rank very well in the search results. You probably already have a social networking account for yourself, but make sure you set one up for your company or brand as well. There are also other smaller social networks that you can sign up to as well, such as Completed.com. This social job resume site actually ranks quite well because of all the different content and information you can post about yourself and your company. Also be sure to connect all of the pages with your other social networking pages when possible. This will spread link juice among them and help each rank better.
Create a Blog and Web Site for Your Brand
The best way to create awareness around your brand and to improve your online reputation is to make sure you have a full web site for your company or brand, as well as a blog. It doesn’t matter what niche you are in, if you are a one man company or have hundreds of employees… you need a web site and a blog. By having both of these you will be able to rank much higher in the search results when people are searching for reviews and content based around your company. With your own web site and blog you will be able to keep your potential clients updated with the most recent products, news and services from your company and brand.
By following these quick tips you will be able to better control your online reputation while also improving the rankings of yours sites in the process.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.