Using Landing Pages to Increase Conversion Rates 27 Nov 2013
Every online marketer will have to start playing around with landing pages at some point or another. If you are already working with ppc marketing in the search engines, there is no doubt you’ve already had experience in this area. For those of you who are still playing around with direct linking and advertising on such platforms as Facebook Ads and media buying, you might be missing out on a lot of extra profit by not creating your own landing pages.
But honestly… nothing comes easy and if it does, it won’t last long. It’s easy to create a Facebook Ad campaign and direct link to an offer, but soon enough that offer will die out or someone will steal it from you and replicate it.
However, if you start working with landing pages and build out special LPs for your target audience, then you can really start to make some good money.
This can always be seen in the online dating niche.
“Find Single Girls in Your Area“… how simple of a tag line is that? Very! It could be applied to nearly any single guy on Facebook.
You can make that title and ad copy much more appealing by sorting your ad campaigns into all single men between the ages of 25-29 that live in California and then create a landing page that says “Single Girls Living in CA, Looking for 25+ Men“.
Now much more more appealing is that to your target audience? Very much so!
This was just one very simple example. The point I’m trying to stress is that by always relying on direct linking to your ad campaigns, you are just giving it a shot in the dark. Start creating your own landing pages that cater to your audience and watch your conversions explode!
Creating landing pages is much easier than you think. You don’t need to know HTML or any programming. There are also many drag and drop solutions out there as well.
A while back I wrote a post on ZacJohnson.com and created a free landing page template for anyone that wanted to use it.
Using the template design above and playing around with it for just a bit, I was able to turn it into the awesome landing page that you see below.
Download the landing page template from ZacJohnson.com and see what you can create to improve conversions for your existing direct linking
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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