No matter how many free tools crop up for businesses and companies but a paid ad is sometimes the most convenient option to drive new traffic to your website. But the problem is that your competitors are also aware of this mediums and keywords. So it is essential to set up a good AdWords account.
I will take you on a step by step tour to set up an ideal Google AdWords Campaign.
1st Step is Get an AdWords Account:
Get your own account and don’t collaborate with other. To sign up for AdWords visit the AdWords site and put in required information as well as some financial information so that Google can get paid for each click, so make sure you are ready with all your banking credentials.
Once you set up an account click the Create Your First Campaign button.
2nd Step is to Choose Campaign Type:
Firstly try to start with “Search Network only” option and then you can change this as you learn and grow. You’ll need to give your campaign a Title/Name to track your results.
3rd Step is to Designate Geographic Area
An online shop means you’re less concerned about geographic constraints. But it is not a bad idea to consider where exactly the majority of your audience lives. If you don’t know the geographical area to target on, do some research. Why should you spend money on advertising to those people in the Midwest if your majority customers live in the Northeast?
4th Step is to Set Your Budget
This is one of the most important steps. Include money as per the need. You can manually set the bids for clicks that will give you more control. Thus, your ads will stop showing once your complete budget is spent.
5th Step is to Write Your Ad
Write proper Ad with proper research and make sure you plan the content properly as you have limited space and characters. You have two 30 Character Heading Lines and one 80 characters Description.
6th Step is to Add Your Display URL
You can add anything to your website URL, but target it to your product and here also you have two spaces between 15-15 characters.
7th Step is to Add Your Destination URL
Add the URL that you want your customers to reach to.
8th Step is to Add Your Keywords
This step is the Game Changer you can say or the Oliver’s Twist. Keep in mind that you’ll be competing against many other Competitors for the same target audience. Take as much time you need to think of the keywords or you can also plan your keywords by using Keywords Planner from Search Console which you can use with the same AdWords id. You can compare user clicks and searches also between two keywords. No matter if you miss out on people who are looking for shoes of all types, but try some keywords that have a high possibility of Conversion. So if you are a Luxurious Shoe Brand user is searching for Red XYZ Shoes and you have targeted Keyword XYZ Shoes and then if they land on the page where there is a Red XYZ Shoe, There is a high possibility to make a purchase if your ad leads to a landing page. So avoid unnecessary clicks so that you can make the best out of your ad.
You can also use negative keywords and save a lot of money on your clicks. Negative Keywords are those which tells AdWords that you don’t want your ad to show up these keywords.
9th Steps is to Bid on Your Clicks
Finally, you’ll have to tell to the Google how much money you want to spend on your clicks. Remember that you’re bidding on visibility here. The more you pay for clicks, the more your ad will show up in the searches. So it is mandatory to spend money to make some money, especially in the pay-per-click game. So if you’re manually controlling your budget, you can go all out for clicks until your money is empty and then just replenish your budget when you’re ready to go again after analyzing the first encounter and learning from it.
And 10th Step is to double check and then again check all your steps again.
Thus, this is how you can plan your AdWords campaign but make sure you make regular testing and more trials or as the marketers tell do the A/B Split testing. Make sure you make changes at least once in a week and observe the results. If you are successful in one, you can repeat it but don’t stick to it as you might never know when you hit for a better option. Keep changing the Titles and Keywords and Description, everything that you can.
Deval Darji is an industry expert and also a full-time PPC professional at a Digital Marketing Agency – Nesterzweb. He has done some deep research in the field of Search Engine Optimization. To get more tips, visit the website linked to Nesterzweb.