It’s been a while since I last done a summary of a month of PPC articles with the last being back in April. May 2014 brought a great and 
wide range of pay per click advertising articles so that no matter what type of PPC advertiser you are, you are sure to find an article below that will be of interest you and help you with your advertising campaign. Without further ado, here are the best articles on PPC.org from May 2014.
Analyse A Real PPC Campaign Series
There were alot of articles in the ‘Analyse A Real PPC Campaign’ series from May listed below:
No matter what stage you are at in PPC and as an advertiser, these articles are always a good read because they help gain tips and tricks about PPC from other successful businesses. As well as this, there are sometimes some mistakes these businesses have made which are pointed out in the articles. This will hopefully make you aware enough not to do the same mistakes.
Pros and Cons to Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC Advertising)
There is and always will be an argument between whether to use SEO or PPC as a source of advertising. In these two articles, I look at the pros and cons to both forms of advertising, helping to highlight the main differences between the two well-used forms of advertising.
Applying Ansoff Matrix To PPC Campaigns
Every so often, I manage to find a similarity between a business’s advertising sector and PPC. The latest instalment of this link introduces the Ansoff matrix to PPC which is a way of identifying where your product or service is in a specially designed chart. Depending on where your product or service is will help mould a PPC campaign around it so that you maximise your product’s or service’s potential.
Is Online Advertising Encouraging Ad Blockers?
This article is more of a pondering article around a controversial area of advertising and the internet: ad blockers. People use ad blockers to get rid of annoying pop up adverts and irrelevant adverts. However, IÂ have started to see ‘Download’ adverts being used in PPC image spaces, which is making clear that some of the spam from pop up adverts are filtering into the good PPC advertising programs. Is this encouraging people to use ad blockers?
