PPC - Pay Per Click Management

One of the biggest problems with online marketing and is that stats and campaign numbers are always on their mind. This can easily stack up over the days and months and equate to thousands of hours lost just staring at campaign numbers and not actually getting any work done.

The team at at WordStream knows about studying and staring at ppc tracking and campaign numbers all too well. In the infographic below, “The 20 Minute PPC Work Week” gives you a break down of how you can complete a weekly workflow to see results fast, and it will only take you 20 mins a week.

How did the Wordstream team come up with the stats and tools to create the infographic plan below? Simple, they created it based off their own experience of tracking and managing ppc campaigns of their own.

We’ve evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity. Namely, we’ve noticed a strong correlation between regular activity and relative success – the advertisers that get the highest scores usually spend the most time in their accounts.

If you’d like to see more fun charts and quick stats, be sure to check out our other infographics.