It’s been a few months since I did a ‘Some Useful PPC Articles’ with the last of the series being for March 2012. Again, I would like to consolidate that every article I create will not be ‘perfect’ seeing as its very rare to ever reach ‘perfection’. Some of my articles will 
bring up points that will help advertisers out more than others. For example, some of my articles are more about tweaks in PPC than big changes. Taking this into consideration, here are some of the most useful PPC articles from March 2012 from myself. I hope that they will benefit you long into the future!
What are Adwords Highest Paying Keywords?
I’m surprised still that some advertisers still don’t know the top of their market to the very low. This article talks about the most expensive keywords to bid for in PPC. At the end, I produce two valuable tips for advertisers warning them of the trends I noticed from the most expensive keywords. Gaining an idea of the most and least expensive keywords will help to widen your knowledge on the overall market. This is great when change occurs or when you want to change your keywords: you will know in a general context what keywords will be more expensive than others.
The majority of April’s articles were in a small series I created about ways you can gain success in PPC. I found that all these articles will be especially helpful to all advertisers from the way that look at specific areas for maximum optimisation:
- CPC Success – Linking in with the above article, I talk about how a a small change to the way you choose your keywords can provide a beneficial impact to your CPC. Most articles on the internet involve talking about a topic and then telling the reader what to do to improve on the topic. This is too general in my eyes. Therefore, after telling the reader how to improve upon the topic (being CPC), I then go into more detail about how you can do this with an example.
- CTR Success – Again, another simple change can have such a good effect to your campaign. This time, I talk about how power words can improve your CTR giving examples of how to use them, when, where and how many. If you don’t include any power words within your text adverts (and potentially image adverts), this is a must read.
- Landing Page Success – I think what defines this article is the fact it can be seen as a ‘homepage’ for all articles on landing pages. Through mentioning other articles I have done on landing pages such as how to use landing pages to analyse your PPC’s performance and the different types of landing pages, if you don’t like this article, you will have the option to look at more helpful articles.
- Conversion Success – I find that advertisers talk more about CPC and CTR than their conversion rate. I think this wrong considering that the conversion rate measures the percentage of users that you have successful achieved a desired action from. Through the use of simplifying ways to increase conversion rate, I talk about the ways to increase your conversion way as well as stopping it from decreasing.
- Impression Success – (Don’t worry! This is the last in the series) One of the main reasons people use PPC is for its instant results it can offer. This can only really be achieved through adapting your campaign into a ‘sprinter’ campaign rather than a ‘long-distance runner’ campaign. Through mentioning factors that will affect the amount of impressions you get and time it takes to get them, you can then change your campaign to your desired pace.
argument to add social buttons to a landing page. The picture on the right hints towards why you should but please read the article for an in depth look into my logic of social buttons on a landing page.Well, I wouldn’t have thought to have made this article this long! I guess I got carried away. Anyway, there are the best I articles I believe I created in April 2012 that will benefit you the most. I hope this has proved useful to you like it has to so many people.
