Over the past months I have made many PPC articles which hopefully have benefited you as an advertiser and your PPC campaign. It would be an impossible task to read every single article of mine now from the vast amount that is on PPC.org. Therefore, to help you 
and your campaign, I have picked out what I think are the most influential articles to helping you and your campaign and why. All it takes is a quick read to learn something new. I hope this articles will prove useful to you.
Create The Perfect PPC Advert
The majority of advertisers that use programs such as Google AdWords only use text adverts. Here’s an extremely informative article describing you what you should do to encourage clicks on our advert from what you should have as the title, description and URL.
External Factors That Affect PPC Campaigns
Many advertisers will enter the PPC market without realising the external factors that could affect their campaign. The honest truth is that there are lots you should know about to help you prepare for factors out of your control. This articles goes into depth about 10 different factors that can affect your PPC campaign externally.
Different Types of Landing Pages
In the past, I have mentioned how the landing page can be seen as the most important part to your conversion rate (aka the success rate) of your campaign. In this article, I go through every type of landing page out there and the types of campaigns that use them so you can match your landing page to your campaign.
Analyse Your Landing page’s Success Part 1 and Part 2
Again, highlighting how important landing pages are, you could have mis-chosen the landing page above affecting the results of your campaign. But, how will you know if you made a mistake with your landing page? This is where Google Analytics and the above part 1 and 2 articles come in to play. It’s one thing looking at the results. It’s another thing analysing them. After that, it’s another thing in attempting to improve your results. The above part 1 and 2 tells you all you need to know when analysing your landing page’s success.
5 Benefits Social Have on PPC
Social media has grown in influence ever since it started years ago with Facebook. Everyone uses it. This makes it clear that it is going to have an effect on your PPC campaign whether you like it or not. In this article, I go through five benefits that social media websites such as Facebook and Twitter have on your campaign. Social media should not look bad in the eyes of a PPC advertiser.
Best Alternatives to PPC Advertising
How do you know PPC is the right online advertising platform for you or your business? The brand awareness of PPC in general is much bigger than any other advertising platform for one factor: Google. Seeing that 95% of Google’s profits come from AdWords makes it clear that they will try their hardest to move potential advertisers to PPC than other alternatives. Therefore if you feel your PPC campaign isn’t working, you can do two things. You can try to improve from your mistakes in PPC or look at the alternatives which is exactly what this article does looking into 5 different alternatives.
There’s the top six best articles I believe I created in 2011 that will benefit you the most. I hope this has proved useful to you like it has for so many other people.
