SEO vs. PPC – Search Engine Behavior Compared 15 Mar 2012
Everyone is always comparing SEO vs. PPC. The infographic below takes comes of the best stats and benefits of each, and puts them into a head on head companies. Special thanks to MagicLogix for creating the infographics. Here are some of the highlights from the infographic below.
- SEO CLICKS: 42% of all search engine users click on top ranked results
- PPC CLICKS: Compare that to the mere 23% who click on PPC links
Search Engine Behavior Compared:
- 15% will try multiple search engines
- 23% will click a result on or after the second page
- 62% are impatient, and only click on first page results
- 40% of SEO campaigners yield returns of 500% while this is only true of 22% of PPC campaigns
Zac Johnson
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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