The title to this article is quite bold. I do believe I have had a lot of success in Google Adsense and have managed to profit greatly from using their service: even when my website does not gain as much traffic in some months as I would like it to gain. ‘What’s my secret?’ I hear you ask? There is no secret to profiting and making a success out of Google Adsense. I have made a success from it through fine-trimming and experimenting with different areas of Adsense so that, after 2-3 months, I have the best optimised package for my website. Here are the elements you can tweak and how I tweaked them to gain success in PPC.
 
 

The Advert

The advert is the first place you should be looking to optimise and has the biggest impact to your CTR. Here are the things you can change:

• Size. I found the squarer adverts performed better than the rectangular ones.
• Colours. Should you blend the advert or contrast it with your website template? Blend. I have always better feedback from my traffic and performance from blending.
• Location. The best places to locate your adverts is above or below the content (and if not there, above the fold of your page).
• Type. Should you use image and text adverts or one or the other? I tend to use both as it increases the competition meaning you will gain a higher CPC.
• Font. Always try to stick with the same font your website uses so your advert blends further into the template of your website.
• Font size. I tend to go for the font size that is most similar to the content font size on my website. For me, that is Adsense default (medium).
• Number of adverts. You are limited to a maximum of three adverts per page. But, this doesn’t mean you have to put three adverts out onto your website. I found two is much more effective as it increases competition for ad placement which increases my CPC. Although the CTR will fall due to one less advert being displayed, the increased CPC easily makes up for that.

Allow/Block Categories

After you have optimised your advert in every sense, leave your whole Adsense account for a couple of months. After that, log back in and look at your general categories. By blocking the categories that are contributing the lowest percentage to your last 30 days earnings will let higher earning categories gain more exposure (meaning they will make you more money). Be careful, though. You are limited to blocking a maximum of 50 categories so make sure you get rid of all the 0% earners first.
 
 

Keep Your Scorecard Healthy

Adsense has recently introduced a scorecard in the bottom right corner of Adsense’s publisher dashboard. This scorecard shows you how optimised you are at maximising your Adsense adverts’ potential. The scorecard looks at:

• Recommended ad formats.
• Text and image adverts enabled.
• Crawler errors.
• Your website’s page speed performance.
• If you have a Google +1 button installed onto your website.

By making sure your overall scorecard is high will help you make a success of Google Adsense. Therefore, if the scorecard is telling you that you have one or two problems, make sure you address them problems and fix them as soon as possible.