If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and sales. In fact 74% of the businesses in the world believe so.
So, what exactly is the connection between sales and user experience?
Better user experience will make your visitors spend more or buy more products on your ecommerce store. This is how you can improve the user experience on your ecommerce store:
Build trust among your visitors
Not everyone would buy from your ecommerce store when you ask them to buy. There is always a friction that might be due to fear or lack of trust. You need to take steps to remove this fear and help them develop trust. Use secure pay channels that make them feel secure on your website. Assure them that their information is safe with you by adding an SSL certificate to your website.
Offer Free Shipping
This is one thing that people expect all over the world. 93% of the customers would agree to buy more products if the shipping came free of cost. Make it a point to display this term prominently, next to the CTA (call-to-action) button
This is another way to reassure your customers and tell them that you care about their privacy. However, make sure you use the correct wording by hiring some professional help. Inappropriate terms may hurt your conversion rates.
Personalize your content
Based on the previous purchases, interests, preferences or searches of your customers recommend them some products that you know they may be interested in. This will make their job easier and conversions faster.
Use Data analysis to improve conversions
Although statistics don’t really determine how effective the user experience on your site is, they can be used to analyze the behaviors, interests and preferences of your visitors before they actually make a purchase on your site. Nevertheless, it is very important to make sure your assumptions are right and you measure the data in the right way. Find out the following things to track the performance of your website based on user experience:
- The number of visits your visitors are making to your site before making a purchase
- Average order Value of your ecommerce store (AOV = Total revenue / number of orders)
- Net promotor score or NPS which will tell you how likely a customer is to recommend your company to a friend or relative of his.
Go Mobile Friendly
Today more and more people prefer to do their transactions using their smart phones, tablets and wearable devices. You have to make sure your website is mobile friendly or you have an app that works on all devices across all platforms. This way you will be able to reach out to everyone. However, if you are not comfortable with the CSS and its myriads of features, you should give some website builders like MotoCMS a try. MotoCMS is a great website builder that comes loaded with tons of easy to use features that will help you launch your website in a matter of few minutes. There are other alternatives available too.
Reward your users for their actions
Offering a reward in return for an action you want your users to take is a good way to make them do what you want them to. For instance, you can give them free talk time or some free credit for downloading your app or making their first purchase through your app.
Include Product Reviews
These days customers religiously go through product reviews before buying them. These will let them know if the product is exactly what they think it is and if it is right for them. As per research, including product reviews in your app or website can increase your conversions by 35%.
Highlight Customer Testimonials
Testimonials help in informing your customers about the quality of your services, how you are better than the others and what they can expect from you. Something that comes from the customers makes them trust you in a better manner. You need to make sure these testimonials appear right at the top of your website so as to increase your conversions.
Introduce Proactive Chats
These will help your customers feel that there is a real person out there who is willing to help them. By including proactive chats you can clarify their queries instantly and make their experience a positive one.
Put yourself in the shoes of the user and see what you expect from an ecommerce store if you want to buy something. This will tell you everything that you ever need to know or do.