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Landing Page Optimization

Run a Landing Page Speed Test

Did you know that the loading speed of your web site can play a big part in how Google page ranks your web site in the results? It’s true, but it’s also extremely important to have a fast web site just for the sake of your visitors and not making them want to quickly leave your site. You only have a second or two to make sure someone stays at your web site, so make sure they aren’t leaving because of a speed issue.

Test the Speed of Your Web Site

So how are you supposed to know if you have a fast or slow loading web site? One of the best ways is to run a quick speed test over at Pingdom. It’s free and only takes a few seconds. The report will then compare the speed of your web site against others, while also showing where and how you can improve upon your web site.

How to Speed Up Your Web Site

To improve your overall site performance and loading issues, it’s greatly recommended that you the W3 Cache wordpress plugin and a CDN service. Two well known services are from Amazon CDN services, or MAX CDN, which many blogs are running off of.
The cost of adding a CDN to your web site is quite minimal and will usually be less than $10 a month in storage/transfer, unless you are pushing some massive data and traffic through your web sites. However, the cost of NOT using a CDN to speed up your web site can be much higher, when you consider the loss of new sign ups and traffic through your site because of speed issues.

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